Augmented & Virtual Reality: What Is It & How Can It Be Useful To A Marketing Strategy?

Augmented and Virtual reality despite being relatively new concepts are rapidly growing in popularity across marketing campaigns. According to Statista By 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. What is the difference between AR and VR?  Virtual reality is a …

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Metaverse: What you need to know

Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse.   In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …

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