18
Aug

Twitter Rebranding: When To Update Brand Assets to X?

With various Twitter variations being introduced after Musk’s takeover, like BlueSky, Mastodon, Threads, and Clubhouse, Twitter itself has now rebranded to X.  With so many changes and rivals trying to come into the space in the span of this year, the rebranding announcement came as a surprise, the iconic blue bird logo is no more. Although many question the decision …

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12
Feb

4 Twitter Blue Benefits

We’ve put Twitter Blue to the test for $11 a month, so you don’t have to.  We’ve been asked plenty of whether it’s worth it, and our answer is, it really depends on so many different factors, including whether you have a large, engaged audience on the platform.    In this blog, we put together 4 reasons why you might want …

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17
Sep

What A Musk Takeover Of Twitter Looks Like

Should marketers be concerned about the takeover of Twitter by Elon Musk?  Earlier this year, Elon Musk offered to buy Twitter and ‘unlock’ its potential but soon after wanted to terminate his acquisition. This week, Twitter shareholders approved Elon Musk’s proposed $44 billion buyout, paving the way for a trial next month to determine the deal’s fate.  If you are …

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