How to Track and Analyze AI Traffic to Your Website
AI tools like ChatGPT, Perplexity, and Google Gemini aren’t just reshaping how we access information—they’re also emerging as unexpected drivers of web traffic. If your brand or content gets mentioned in AI-generated responses, that visibility can translate into engaged visitors on your site. While AI-generated traffic is still a small slice of the total referral […]
Google Restricts How-To & FAQ Rich Results
Earlier this week, Google announced changes to HowTo and FAQ-rich results in order to provide a cleaner and more consistent search experience. The changes are mainly in how types of rich results are shown in Google’s search results. They will reduce the visibility of FAQ-rich results, and limit How-To rich results to desktop devices. The […]
