For online marketers, developing a social media strategy is of prime importance. Gaining attention across the various social platforms has become increasingly difficult, though, with more businesses competing to develop an audience. While it was once relatively easy to build a social account and grow viewing figures organically, there is now more requirement to pay for ads. A poor ad …
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The amount of data available to online businesses is staggering. In past eras, uncovering the thoughts, feelings, and grievances of leads and customers was a difficult process. Social media and software developments mean it is now possible to track mentions of brands, keywords, phrases, and competitors across the web, analyzing the information for patterns and opportunities. Social listening can reveal …
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Social media marketing remains a powerful tool in the right hands. In the wrong hands, it’s about as useful as a screen door on a submarine. The problem is since it’s comparatively new, most people have no idea what to do with it at the start. While you can figure it out eventually, it’ll cost your business time it likely …
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If you are struggling to populate your email marketing list, or sales are flatlining, lead generation is a must, and Facebook is one of the most effective lead generation tools you can use. You might already use Facebook in your ad campaigns. In fact, around 10 percent of all global digital ad spending is directed at the social network, and …
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If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter users). …
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In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to …
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