Have you heard of this new drop-in Audio App yet? There has been a buzz this week after Elon Musks made an appearance. As per the Clubhouse website, this invite-only app, is still in beta testing with only 2 million users. We were lucky enough to be invited. This past week, our team researched this app in order to share …
Read MoreFacebook is a strong business and advertising platform. It features a wide variety of solutions and tools to help brands grow. The platform has 2.6 billion active users per month as of 2020, according to Statista. And 74 percent of users visit Facebook every day, spending about 20 minutes on its channels. Facebook reveals that about 60 million businesses have …
Read More3 Pillars of a Successful Facebook Ad Campaign – The DiGi Files – Episode 5
With 2.7 Billion Facebook users, which also includes Instagram. This Social media platform can’t be ignored when planning your paid media campaign strategy. Daria Biriukova, Paid Media Manager with Sandstorm Digital discusses the three main components of a successful Ads campaign in episode 5 of the DiGi Files. 1. Campaign Goals It’s important to use a relevant goal that will directly …
Read MoreSocial Media: Three Universal Strategies for All Platforms
It’s certainly true to say that each social media platform is different in its own way and your approach needs to adapt because of that. However, there are still universal rules that apply to all platforms, so this article looks to address the topic in more detail. If you follow these rules in your social media efforts, then your brand …
Read MoreWith 800 million monthly users, TikTok is the 7th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social media platform should get your brand’s attention. Mainly popular with young users aged [16-25] however, celebrities and companies are joining this creative platform to boost their visibility. TikTok came onto …
Read MoreUAE National Day [Also dubbed Spirit of the Union] is a few days away. It’s regarded as one of the most important UAE holidays when the 7 Emirates united with grand celebrations happening across the country. 5 important factors to consider when sending out your well wishes to your Emirati followers: 1. Content Visual Your visual content should have a …
Read MoreBrands are realising the importance of a solid digital marketing strategy. It’s clear that your efforts on social media will be central to that. Therefore, this article takes a look at some of the best practices on Twitter for the best results. 1. Your image and bio is crucial When you are new to Twitter, it’s tempting to want to …
Read More3 reasons why a Like-less Gram’ could be a positive move. Facebook’s F8 developer conference took place in May. Online privacy – across all platforms – was a big theme. Sandstorm was fascinated by Instagram’s announcement to hide likes, now being tested in Canada. Instagram is the 3rd most popular social media network – it has 1 billion monthly users, …
Read More7 Strategies for a Profitable Social Media Marketing Campaign
Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The fact is that social media marketing can be profitable. But must do it right. Just gathering thousands of follows on Facebook and Twitter won’t make any money. Nor will pumping your feeds with advertisements do …
Read MoreHow to Increase your Click-Through Rates on Facebook
If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …
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