14
Dec
Facebook-Ads-Trends-for-Your-Brands-Success-in-2021

Facebook Ads Trends for Your Brand’s Success in 2021

Facebook is a strong business and advertising platform. It features a wide variety of solutions and tools to help brands grow. The platform has 2.6 billion active users per month as of 2020, according to Statista. And 74 percent of users visit Facebook every day, spending about 20 minutes on its channels.  Facebook reveals that about 60 million businesses have …

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9
Dec
Digifiles-episode-5-Facebook-ad-campaign

3 Pillars of a Successful Facebook Ad Campaign – The DiGi Files – Episode 5

With 2.7 Billion Facebook users, which also includes Instagram. This Social media platform can’t be ignored when planning your paid media campaign strategy.  Daria Biriukova, Paid Media Manager with Sandstorm Digital discusses the three main components of a successful Ads campaign in episode 5 of the DiGi Files. 1. Campaign Goals It’s important to use a relevant goal that will directly …

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4
Jan
Should your business be on TikTok_

Should your business be on TikTok?

With 800 million monthly users, TikTok is the 7th social network site in terms of size, ahead of other popular networks such as LinkedIn, Twitter, Pinterest, and Snapchat. This social media platform should get your brand’s attention. Mainly popular with young users aged [16-25] however, celebrities and companies are joining this creative platform to boost their visibility.  TikTok came onto …

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24
Nov
5 Steps to Boost you UAE National Day Post (1)

5 Steps to Boost your UAE National Day Post

UAE National Day [Also dubbed Spirit of the Union] is a few days away. It’s regarded as one of the most important UAE holidays when the 7 Emirates united with grand celebrations happening across the country.   5 important factors to consider when sending out your well wishes to your Emirati followers:  1. Content Visual  Your visual content should have a …

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4
Sep
Five Best Practices for Twitter (2)

Five Best Practices for Twitter Success

Brands are realising the importance of a solid digital marketing strategy. It’s clear that your efforts on social media will be central to that.  Therefore, this article takes a look at some of the best practices on Twitter for the best results. 1. Your image and bio is crucial  When you are new to Twitter, it’s tempting to want to …

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4
Jun
Tala Kattan - Instagram Likes Post

Show me the ♡: Do Instagram likes really matter?

3 reasons why a Like-less Gram’ could be a positive move. Facebook’s F8 developer conference took place in May. Online privacy – across all platforms – was a big theme. Sandstorm was fascinated by Instagram’s announcement to hide likes, now being tested in Canada. Instagram is the 3rd most popular social media network – it has 1 billion monthly users, …

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26
Jul
social media planner

7 Strategies for a Profitable Social Media Marketing Campaign

Social media marketing remains controversial with the opinion on its effectiveness divided. While some marketers swear by it, others scoff. So, what’s the truth? The fact is that social media marketing can be profitable. But must do it right. Just gathering thousands of follows on Facebook and Twitter won’t make any money. Nor will pumping your feeds with advertisements do …

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16
Oct
FB CTR

How to Increase your Click-Through Rates on Facebook

If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …

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