Former Twitter CEO, Jack Dorsey launched a new social platform project called Bluesky Social, which is a decentralized Twitter clone focused on creating an optimized version of Twitter. 

Bluesky is still operating on an invite-only basis at this stage, but you can go ahead and sign up on the waiting list here.   According to Data.ai, the Bluesky app is the 7th most downloaded app on iPhone downloads and is growing fast. 

After Twitter’s blue check debacle, a lot of brands are rethinking their activity on the platform, so a new clone may be something they would highly consider.  

They are using the AT Protocol, which is a new federated social network. It integrates ideas from the latest decentralized technologies into a simple, fast, and open network.

What’s a “federated” network? It’s a way for servers to communicate with each other — like email. Instead of one site running the network, you can have many sites. It means you get a choice of provider, and individuals and businesses can self-host if they want.

Jay Graber, a former Twitter software engineer, is now working at BlueSky.  In a recent blog, he said “ We believe decentralization is a means to an end. The end goal is to provide choice to users, freedom to developers, and control to creators. The AT Protocol is a fresh start for social because it creates a composable ecosystem where the convenience and scale of centralized services can be combined with the openness and resilience of decentralized protocols.”  

He adds…

“ People have been saying for years that it would be great if users could own their data and their relationships; if we could have transparent algorithms and algorithmic choice; if there could be more accountability and user control over how social platforms are moderated. We’ve been wanting this for years too. We’ve now designed and built a system that we think achieves the goals stated above. We’re excited for the future of social we’re building towards, and hope you join us on this journey of bringing an open, self-governing ecosystem to life.” 

We have joined the waitlist and will update this post once we had a chance to try it out.