WhatsApp Channels: Does Your Business Need To Be On Channels?

WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista, Whatsapp has approximately 2.7 billion unique active users worldwide. It may be early to think of creating a WhatsApp channel for your business, or possibly, your business model may not benefit from having one to …

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2022 Meta Ramadan Insights

Producing meaningful marketing during Ramadan creates lasting connections.  In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …

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Metaverse: What you need to know

Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse.   In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …

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