WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista, Whatsapp has approximately 2.7 billion unique active users worldwide. It may be early to think of creating a WhatsApp channel for your business, or possibly, your business model may not benefit from having one to …
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What is it? Threads is a short-text social media platform that is a rival to Twitter. Basically, a Twitter, made by Instagram, made by Meta – but without the search and hashtag features (For now). Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Why you should be on …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
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Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse. In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …
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