We’ve put Twitter Blue to the test for $11 a month, so you don’t have to. We’ve been asked plenty of whether it’s worth it, and our answer is, it really depends on so many different factors, including whether you have a large, engaged audience on the platform. In this blog, we put together 4 reasons why you might want …
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In this episode of the DiGifiles, we will explore 4 ways you can use social media to boost your search ranking. Boost your SEO campaign by using these tips.
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
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There is no definite answer to this question because you need to have a presence wherever your customers are. Once you know your buyer’s persona well, you are able to determine which platform(s) they spend most of their time in, and that’s where you need to be active and engage. It’s important to be active in the right platform, social …
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TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform. Tiktok users traditionally have been generation Z, however, the age group …
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A couple of weeks before Ramadan begins, decorations start propping up with lanterns and crescents twinkling bright, the shopping spree commences and the excitement of the holy month starts, both spiritually and socially. In order for your brand to shine bright, you need to have a killer social media strategy that complements your digital marketing efforts. The statistics speak for …
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LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page. Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …
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Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Facebook, they study how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect …
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Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021. Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand. Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …
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Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
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