2
Nov

Sandstorm Digital Announces New Client Win: PAN Home

Sandstorm Digital is thrilled to announce its latest partnership with PAN Home. With this partnership, Sandstorm reaffirms its commitment to providing top-tier digital marketing solutions that drive growth, enhance brand visibility, and boost revenue for our client’s e-commerce site. As they expand their online reach, they have chosen us as their strategic digital marketing partner to enhance their SEO, PPC, …

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12
Oct

The ROI of SEO: Why It’s Worth the Investment

Achieving success, growth, and establishing a robust & thriving online presence are what every business aspires to be. Surprisingly,  nearly half of businesses neglect the power of SEO (search engine optimization) to achieve these goals. It’s a valid concern that needs to be addressed:  should we make an SEO investment where we are unsure about the outcome or the result? …

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11
Oct

Sandstorm Digital Announces New Client Win: Staq.io

Sandstorm Digital, a leading digital marketing agency, is pleased to announce the addition of Staq.io as a new client to its roster. Sandstorm Digital secured a partnership with Staq, a digital banking and financial service company, to elevate its online presence through comprehensive and unparalleled Search Engine Optimization (SEO) expertise and services.  Staq exists to empower every individual and business, …

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26
Sep

How Does Quality Score Affect PPC?

A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …

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21
Sep

WhatsApp Channels: Does Your Business Need To Be On Channels?

WhatsApp Channels has begun rolling out globally. Soon. you’ll be able to follow brands such as Netflix or figures like Mark Zuckerberg. According to Statista, Whatsapp has approximately 2.7 billion unique active users worldwide. It may be early to think of creating a WhatsApp channel for your business, or possibly, your business model may not benefit from having one to …

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19
Sep

Google September 2023 Helpful Content Update: 5 Tips To Keep Your Brand Relevant

A few days ago, Google released its September 2023 Helpful Content Update which will be rolling out in the next couple of weeks.  There probably won’t be any ranking changes to your site until after the update is complete,  The main takeaway is that if you are producing helpful content, you don’t need to change anything. Google did add new …

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13
Sep

AI-Powered Performance Max Campaign

If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers.  We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …

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7
Sep
Is SEO Still Relevant? Title with Photo of Omar Kattan

Is SEO Still Relevant?

Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling.  A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …

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31
Aug

2023 Google Think Retail Recap

We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience.  Here, I’ll discuss how to multiply your …

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