4
Jul

Step-by-Step Guide: SEO Keyword Research 

Any brand wanting to share a topic relevant to their product/service through digital content needs the right Search Engine Optimization (SEO) tools, otherwise, they’d be unable to reach a larger audience.  While generating high-quality content is essential for creating content for a digital platform, optimizing it with SEO keywords will help you expand your visibility. So, how do you do …

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27
Jun
Google Remarketing Setup Guide

Google Remarketing Setup Guide: All You Need to Know

Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google remarketing campaign: Remember that Google Ads provides a comprehensive interface for managing remarketing campaigns, allowing you to refine your targeting options, adjust bids, and optimize your ads based on performance data. Continuous monitoring and optimization …

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26
Jun
How Will AI Content Affect Search Ranking & E-E-A-T

How Will AI Content Affect Search Ranking & E-E-A-T

The central topic at Google Search Central Live event in Tokyo was around AI and search. Google shared insights about their approach and recommendations on AI generated content. Most of the information from the event was channeled via SEO expert, Kenichi Suzuki,  who wrote a blog summarizing the event.  Here is a summary of the discussions regarding ai content: E-E-A-T …

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24
May

Newly Launched Google Ads Transparency Centre: How useful is it for advertisers & Marketers?

What Is Ads Transparency Centre?  Earlier this year, Google announced the launch of its new Ads Transparency Centre. It will start rolling out to users to help quickly and easily learn more about the ads they see from Google, including Search, YouTube, and Display. The Ads Transparency Center is a searchable hub of all ads served by verified advertisers. It …

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23
May

5 Effective Ways to Enhance Brand Visibility With SEO Content

While every business is in a quest to build a brand that people remember and talk about, leveraging search engine optimization (SEO) to improve your content marketing is the key to success! SEO is the base ingredient you will need when considering brand building, not a last thought. It not only helps you increase your brand visibility, but it also …

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22
May

Unlock The Power Of PPC: 10 Ways To Promote A New FMCG Product In The UAE

With a population of over 10 million people, the UAE offers a lucrative market for FMCG companies looking to expand their reach. To successfully promote a new FMCG product in the UAE, brands need to adopt effective marketing strategies.

Unlock the Power of PPC with these 10 essential ways to promote a new FMCG product in the UAE.

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11
May

Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI 

That’s a wrap for Google I/O 2023.  For marketers, the main focus was AI-driven upgrades to Search.  With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …

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9
May

Why is hreflang x-default Important for International SEO?  

The “hreflang x-default” attribute is used in international SEO to indicate the default language version of a page when no other language version matches the user’s language preferences. This is important because search engines use this attribute to determine which version of a page to display in search results for users who don’t speak any of the languages listed in …

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8
May

A/B Testing: Everything You Need To Know

In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …

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1
May

3 Powerful Ways to Use Paid Advertising To Promote Your YouTube Channel

YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …

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