A significant change is rolling out, Google Analytics 4 (GA4) has officially started to phase out third-party cookies, this move comes as a response to the evolving privacy concerns and regulations, as well as a commitment to providing users with more control over their online data. In this blog post, we’ll explore the implications of this change, its impact on …
Read MoreAre you a passionate and results-driven SEO Manager looking for a new opportunity in a digital marketing agency in Dubai, UAE? Sandstorm Digital is seeking a talented individual to join our dynamic team as an SEO Manager, if you have a proven track record of optimizing websites for search engines, staying updated on industry trends, and driving organic traffic, we …
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Google Removes Crawl Rate Limiter Tool From Search Console
The Googlebot Crawl Rate Limiter Tool will be removed today, January 8th, 2024, according to Google from search console because it’s no longer necessary. This tool has been available for over a decade, but with the improvements Google has made to its crawling logic and other tools available to publishers, its usefulness has dissipated. The purpose of the tool was …
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Unlocking Google’s Helpful Content Guidelines: A Path to SEO Success
The Helpful Content Update is designed to reward websites that produce high-quality content, a powerful tool in SEO is understanding Google’s Helpful Content Guidelines, and I’m here to break it down for you. Guidelines at a Glance: Google’s Helpful Content Guidelines are a set of principles aimed at ensuring that the content we create not only ranks well but also …
Read MoreAs we step into 2024, the realm of Search Engine Optimization (SEO) is witnessing groundbreaking trends that promise to redefine the way we approach online visibility. Let’s delve into the five key SEO trends dominating the digital sphere this year. The synergy of artificial intelligence (AI) and machine learning (ML) has become a driving force in shaping the future of …
Read MoreAs we step into 2024, Pay-Per-Click (PPC) advertising continues to be a powerhouse for businesses looking to boost their online presence. To ensure you stay at the forefront of the ever-changing industry, let’s delve into seven PPC trends that are set to redefine the digital advertising landscape in 2024. The central theme for 2024 is Artificial Intelligence (AI), as it …
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Strategic Business Expansion: Etisalat Joins Our Client Roster For Cutting-Edge SEO Service, alongside PPC
We are thrilled to announce Sandstorm Digital’s partnership with Etisalat has expanded. We have been selected as the trusted partner to elevate Etisalat’s Information Services through our cutting-edge SEO services, in addition to our PPC services. While we have been successfully managing Etisalat’s Pay-Per-Click (PPC) campaigns, this new win signifies our extended commitment to ensuring Etisalat and its partners stand …
Read MoreIn the dynamic landscape of digital marketing, capturing the attention of Generation Z – or Gen Z- in the Middle East and North Africa (MENA) region requires a unique approach. Born between the mid-1990s and early 2010s, Gen Z is known for its short attention spans, digital savviness, and preference for visually engaging content. Video ads, when crafted strategically, can be …
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Personalization in Digital Marketing
Personalization in digital marketing is crucial for several reasons, as it enhances the overall customer experience and contributes to the success of marketing strategies. Personalized marketing is when you tailor your marketing based on the data you’ve collected from your contacts. This includes interests, shopping preferences, purchase history, and more. Adobe recently produced a guide to marketing personalization that you …
Read MoreDigital Marketing Account Manager (Paid Media) We are looking for talented Paid Media Digital Marketing Account Managers to join our award-winning team! You’ll be responsible for end-to-end campaign management from planning, running, and reporting back on pay-per-click (PPC) and paid social media campaigns for some of the most incredible brands in the UAE and beyond. Are you a results-driven individual …
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