17
Jan
social media calendar

How to Create a Social Media Calendar in 4 Easy Steps

Your social media platforms provide you with a great opportunity to connect with your target audience and establish long-term relationships. However, simply posting here and there isn’t enough to make a strong impression. If you want your social platforms to be a powerful lead-generation source, you need to get strategic about your plan. Creating a social media calendar is an …

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14
Jan
Arab Men Walking in UAE

5 Essential Tips for Creating Effective Buyer Personas

If you want to supercharge your content marketing efforts this year, nailing your buyer personas is essential. You can’t expect to create content that converts if your team doesn’t understand exactly who they are creating content for in the first place. Before a single piece of content is created, your marketing and content creation departments should understand who the blog …

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9
Jan
ARADA-Aljada

New Client Win: Sharjah’s Largest Developer Now a Sandstorm Client

We are delighted to announce that we have won the SEO & Analytics / Data business of Sharjah’s largest developer, ARADA.com. Founded in early 2017, ARADA is dedicated to building breathtaking communities that inspire, enrich and engage their residents. The UAE’s newest developer leverages the strength and experience of its two founding companies, Basma Group, led by His Excellency Sheikh …

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3
Jan
chat-bots

Chatbot Trends for 2018: What to Expect from This Emerging Technology

The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …

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26
Nov
website testing on tablet

The Ultimate Guide to Understanding Your Website’s Bounce Rate

Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …

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23
Nov
b2b influencer

How Influencer Marketing Can Work Brilliantly for B2B

Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales. Far less has been seen of it in big-ticket B2B marketing – but there’s no reason the …

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20
Nov
biz man surfing

Key Considerations for B2B E-commerce Platforms – How to Find the Right Solution

Businesses in the B2C space are spoiled for choice when looking for an easy, off-the-shelf e-commerce package to power their online presence. However, those working in B2B face a more difficult task in setting up a functioning website for an affordable price. Why is the situation so different? Apart from simple market forces – the B2C arena has far more …

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15
Nov

SEO in 2018: Trends to Watch For

As 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …

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9
Nov

Google Maps Q&A Feature: 7 Things You Need to Know

A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …

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