26
Mar
backlinks to website

How to Create Quality Content That Gains Organic Backlinks

While the search engine algorithms have changed considerably over the years, backlinks are still vital for ranking. The emphasis may have shifted towards quality and relevance, but ranking for any competitive keyword will require links. In the past, though, you could get backlinks through linking schemes, directories, blog networks, and similar techniques. Now, however, it is far more critical to …

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19
Mar
Local Pack Maps

How to Advertise Your Local Business on Google’s Local Pack and Google Maps

Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …

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11
Mar
target audience

Successful Product Marketing: 5 Questions to Ask About Your Customers

Successful product marketing depends on understanding your target customers. To market your products effectively, you must first look at the needs and motivations of your audience. Answering the following questions will provide valuable insights and give you a solid foundation for planning your product marketing strategy. What Problem Does Your Customer Need to Solve? Customers buy products that provide a …

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4
Mar
search intent

The Importance of User Search Intent for SEO

Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …

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21
Feb

The Complete Guide to Lead Generation

Lead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …

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6
Feb

5 Critical Signs of a Credible Influencer for Your Brand

No one involved in online business can have missed the recent spectacular rise of influencer marketing. Offering a heady mix of social proof, targeted audiences, and bargain-basement costs, it’s no wonder that the technique is at the forefront of so many digital marketing strategies. Unfortunately, as with any booming industry, influencer marketing has its fair share of charlatans working within …

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4
Feb

Rivoli Expands Sandstorm Mandate to Cover EYEZONE

After just under a year of winning the advertising business of Rivoli Shop,  and based on our past record of success, we are thrilled to have now been awarded the eyewear advertising business of the Rivoli Group, Their brands include Cartier, Tom Ford, Montblanc, Dior, Ray-Ban, Ermenegildo Zegna, Guess, Maui Jim, Roberto Cavalli, Swarovski etc. The rapidly expanding network of Rivoli …

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31
Jan
GA-Reports

Seven Essential Adwords Reports for Measuring Success

Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is vital. This memorable maxim applies to Adwords data as well. Its typical richness may well hint at groundbreaking insights, but it takes segmentation and reporting to uncover the priceless gems of actionable information you need …

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22
Jan
2 women small business owners

5 Effective Content Marketing Formats for Small Businesses

In attending small business seminars or even searching online for ways to market your small business, you may have run into the term “content marketing.” For clarification, content marketing is using a content format to educate and attract customers. Having a solid content marketing strategy has become crucial to attracting and retaining a customer base in today’s business climate. Much …

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