For B2B businesses, harnessing the power of PPC requires a nuanced approach that adapts to technological advancements, including AI, while respecting evolving data privacy regulations. In this guide, we’ll delve into crafting effective PPC strategies for B2B ventures, incorporating video marketing, leveraging AI-powered tools, and embracing time-tested techniques. Embrace Video Marketing Beyond Brand Awareness Video marketing has transcended its role …
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Recently, Google launched “ad intents” format as part of its Auto ads program, we’re excited to dive into the details and highlight its potential impact. What is the Ad Intents Format? It’s a new Google AdSense format, “ad intents” introduces a new way to serve contextual ads and search results within dialog boxes embedded in publishers’ site content. By dynamically …
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We get asked this question a lot. The simple answer is to always optimize your site for people and not search engines. Google has made it clear that they rank sites that provide the best UX and answer to their query. Also, as per John Mueller’s advice, you should wait until the update is complete before determining if your site …
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Sandstorm Digital, a leading digital marketing agency specializing in search engine optimization (SEO) and pay-per-click (PPC) advertising, announces the addition of Axellect to its client portfolio. Axellect is an IT consulting and development company established in the UAE to provide cutting-edge digital solutions and IT services. “We are thrilled to welcome Axellect onboard as our newest client,” said Omar Kattan, …
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Sandstorm Digital, a leading digital marketing agency, is pleased to announce the addition of WellFit as a new client to its roster. Sandstorm Digital secured a partnership with WellFit, a leader in the UAE’s fitness industry, to elevate its online presence through comprehensive and unparalleled Search Engine Optimization (SEO) expertise and services. Wellfit embraces people’s fitness stories and their drive …
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Pay-Per-Click (PPC) advertising is a powerful tool for reaching target audiences and driving conversions. However, with countless ads vying for attention, standing out from the crowd is essential for success. This is where the art of graphic design comes into play, transforming ordinary PPC ads into compelling visual experiences that captivate and convert. Why Visual Ads Matter in PPC Campaigns: …
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Google Ads has unveiled a groundbreaking new tool called “Solutions“, revolutionizing campaign management and automation for advertisers. This customizable feature, accessible via the “Tools” section in Google Ads, empowers users of all skill levels to generate performance reports, manage budgets, and optimize their advertising efforts with ease. With Solutions, advertisers can enjoy a range of customization options to tailor reports …
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Pay-Per-Click (PPC) advertising has long been a cornerstone of digital marketing strategies, offering a measurable and targeted approach to reach potential customers. However, seasoned PPC experts are no strangers to the challenges posed by CPC (Cost Per Click) inflation. As competition increases and advertising platforms evolve, staying ahead requires a proactive approach. In this blog, we’ll delve into the nuances …
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We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …
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Search engine optimization (SEO) remains a crucial element for your ranking. Technical SEO involves optimizing your website to enhance its visibility and ranking on search engines. While keywords and backlinks are commonly emphasized in SEO strategies, integrating buyer personas into your technical SEO approach can be a game-changer. In this blog post, we will explore how leveraging buyer personas can …
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