Ramadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
Read MoreFacebook Analytics Phase-Out
Facebook silently announced that Facebook Analytics will no longer be available after June 30th, 2021. Facebook provided ample time for marketers to export their data and options for alternative tools to track activity and understand how users interact with your brand. Marketers using this tool for Facebook stats will need to shift to use other tools such as Facebook …
Read MoreLeveraging Your PR and Partnership For SEO
Your site’s authority and organic ranking aren’t just measured by what you do on your site, it’s also how your site is viewed by others. Link building, which is the links that point to your site have a significant effect on your overall digital performance. You need to leverage your online Public Relations (PR) and partnerships to succeed in your …
Read More5 Top Benefits of a Website for your Company
Most businesses create a website without being aware of the benefits of having one. Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool Just by having an up and running online presence, you have directed targeted traffic to your site …
Read MoreFind Your Ideal Client By Targeting Lookalike Audiences
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
Read MoreLest you think it is too early to start thinking about your 2019 marketing strategy, you couldn’t be more wrong. Technology is rapidly changing how companies market their products and services. The sooner you realize the marketing landscape is changing, the sooner you can prepare for the future of marketing. If you want help developing your brand marketing strategy for …
Read MoreCompanies generally want to develop products or services that have a high demand, as this approach improves the odds of significant sales. Subsequently, marketers for most organizations focus their research on what the majority of a given population appears to want or need. When it comes to supporting innovation and keeping businesses moving forward, however, businesses might do well to …
Read MoreIn the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred way for many customers to get your messages. …
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