For B2B businesses, harnessing the power of PPC requires a nuanced approach that adapts to technological advancements, including AI, while respecting evolving data privacy regulations. In this guide, we’ll delve into crafting effective PPC strategies for B2B ventures, incorporating video marketing, leveraging AI-powered tools, and embracing time-tested techniques. Embrace Video Marketing Beyond Brand Awareness Video marketing has transcended its role …
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LinkedIn is the world’s most extensive professional network, with more than 740 million users in more than 200 countries worldwide, that alone is reason to start being serious about optimizing your Linkedin page. Your brand’s presence on this platform is a good asset for your business and should be part of your brand’s marketing mix. The LinkedIn company page has …
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Marketing teams often feel like they have slammed into a brick wall when it comes to developing lead-generation strategies that are successful across multiple channels and have long-term effectiveness. In other words, they often find that what works on one platform does not work on another, and strategies that attract attention today become strategies that get ignored tomorrow. This presents …
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