Any brand wanting to share a topic relevant to their product/service through digital content needs the right Search Engine Optimization (SEO) tools, otherwise, they’d be unable to reach a larger audience.
While generating high-quality content is essential for creating content for a digital platform, optimizing it with SEO keywords will help you expand your visibility.
So, how do you do that?
Let’s explore how to perform keyword research for an SEO-optimized blog, article, or any other form of digital content.
There are no set rules that you have to follow these steps to do your keyword research. However, these steps will help you organize your content plan with the right keywords to enhance your brand awareness across digital platforms.
- List Out Key Topics About Your Product/Service
To stay relevant to your audience about your services or products, you need to list topics around your products and services.
For example, if you are a mobile wallet company, your topics should be digital payments, money transfers, or mobile payments. As a mobile wallet company, posting about fashion trends or public holidays will be completely irrelevant.
- Find Main Words People Use to Search About these Topics
Your next step is to find the main words people search on search engines (e.g., Google) about the topics you listed in the first step.
You can type the topic’s main words in the search bar and check out the ‘People also Ask’ section of Google and review the first page to locate which words are repeated in every search result that appears on that page.
| Quote: “Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” – Phil Frost (Main Street ROI) |
- Analyse How Frequently They are Used
You can check keyword volume from the SEO tools to determine how often your target keyword is searched. It gives you an idea of whether creating content about your selected topic will be relevant.
- Research Long-tail Keywords
Once you have analyzed the main keywords and their search volume, you should research the long-tail keywords about the topic. Long-tail keywords are questions or sentences (more than two words) related to your topic.
For example, if your topic is about co-lending, your long-tail keywords could be:
- What is co-lending?
- What are the types of co-lending?
- How does co-lending work?
- Run a Final Check to See the Relevance
Once everything is done, you must run a final check to identify any irrelevant keyword or topic you may have added to your list. Adding relevant keywords will enhance your brand visibility, but stuffing irrelevant keywords will worsen it.
In summary, incorporating effective keyword research into your content creation process is essential for maximizing your digital reach and engaging a wider audience. Optimizing your SEO-focused digital content through effective keyword research is critical to achieving online success. Whether it’s a blog post, article, or any other form of content, approaching this process with a clear strategy can make a significant impact.