As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on displaying expertise and value in the content you produce as google’s algorithms are getting better at determining standards. In this episode of The DiGi Files, Omar Kattan, CSO & SEO expert, discusses four key trends in SEO for 2023 that brands should focus on:

2023 SEO Trends with Omar Kattan, CSO & SEO Expert.

Voice Search Optimization

With the increasing popularity of virtual assistants like Amazon Alexa and Google Home, voice search is becoming a more common way for users to search the web. To optimize for voice search, it is important to focus on long-tail keywords, conversational language, and local search optimization. Voice search is a rising trend predicted to become the main search method in years to come. Optimizing voice search mediums will help you rank higher in Google. 

Short Form Video Content

Short-form video content, such as TikTok and Instagram Reels, is on the rise. To optimize for this type of content, focus on creating visually appealing videos that are short, engaging, and shareable. Make sure to include relevant keywords in the video description and use eye-catching captions to increase visibility.

It is expected that the use of video for SEO purposes will become even more important in 2023 as more users prefer consuming information through videos rather than text. Consumers are looking for online videos as part of their product search, and we are seeing a trend of young people using youtube shorts and TikTok as search tools. 

Local Search Optimization

Local SEO is the process of optimizing a website for local search results. This is significant because more and more people are using mobile devices to search for businesses and services in their area. Local SEO will become even more important in 2023 as companies continue to compete for local customers.

Local search optimization is crucial for businesses with physical locations. To optimize for local search, claim and verify your Google My Business listing, include your business address, phone number, and hours of operation on your website, and encourage customers to leave reviews on Google.

Featured Snippets

Featured snippets, also known as position zero, are brief answers that appear at the top of the search results page. We have seen a rise in the featured snippet by Google, and my feeling is that it’ll become more common in search results as Google continues to refine its algorithm.

To optimize for featured snippets, create concise and informative content that directly answers the user’s query. Use header tags, bullet points, and tables to format your content in a way that is easy for search engines to understand.

To wrap up,  when developing your SEO strategy for 2023, the focus should always be on user experience in order to rank high on search results. Your brand can stay ahead of the curve and continue to drive traffic to its website by focusing on these trends.  We wish you success in your 2023 SEO brand strategy,  If you have any questions contact us on [email protected] 

About Omar Kattan
Omar is MD & Chief Strategy Officer at Sandstorm Digital. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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