In this episode of the DiGifiles, Tala Kattan, Digital Marketing Specialist, will explore 4 ways you can use social media to boost your search ranking.

Although social signals (likes, retweets, pins, shares, follows, etc.) don’t factor into search results, social is still a powerful indirect tool in Search Engine Optimization (SEO). The links you share across social platforms will ultimately increase brand exposure.

Boost your SEO campaign by using these tips: 

Treat Social Media Like a Search Engine to Increase Discoverability

Social sites have robust search engine functionalities that enable them to function as search engines. A recent study has shown that an alarming number of GenZ use Tiktok as a search engine. 

A few simple ways to enhance discoverability are to optimize your profile and use relevant Hashtags and geolocation

Share Useful (Viral-Like) Content For BackLinks

The more you share useful content across social media, the more your audience will likely share the posts with their friends and followers.  This can result in a backlink from a quality site, which will eventually boost your authority. Check this blog out for tips on how to gain organic backlinks

Connect & Build Community 

Social media discussion and engagement are essential for improving your SEO because you offer useful information and, at the same time, establish your expertise in your industry.

As a result, you will increase engagement, grow your followers, and improve other social media signals that Google uses to rank your site. 

Give Easy Access to Content Sharing 

Ensure social share buttons and compelling calls-to-action are in place to get those clicks 

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