Predicting future search traffic and value from SEO efforts gives you a competitive edge and is beneficial for your overall marketing efforts, yet, it’s a complex task. 

Semrush recently gathered 8 important SEO Forecasting metrics that we also find useful to try out and help set expectations.  

Below are two infographics on SEO Forecasting created by Semrush, that we thought would also be useful to share with our community.

These metrics should be considered according to Semrush:

1. Search Volume
2. Search Intent
3. Seasonality
4. Click-Through-Rate
5. Organic Traffic Trends
6. Conversion Rate
7. Sales Conversion Rate
8. 8) Average Order Value

Looking at the above metrics will help you overcome a degree of uncertainty about SERP changes, but again, it’s still a difficult task, but being better prepared is always good.