Since launching the Hummingbird update in 2013, Google has become smarter and more adept at identifying the intent behind users’ search queries. Using Hummingbird, Google can now interpret search queries structured in natural language, allowing users to find relevant web pages simply by phrasing their query as a question. Not only has this improved the quality of Google’s search results, …
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Human beings love convenience. And now, thanks to the rise of voice search, mobile users can get their needs satisfied faster than ever. Whether it’s getting an address or ordering take-out food from the nearest Chinese restaurant, voice assistants like Siri, Google Assistant, or Alexa allow people to get exactly what they need, when they need it. Small businesses looking …
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Countless small businesses use local search engine optimization (SEO) to attract new customers and increase their market presence. This digital marketing strategy is designed to increase a business’s organic, unpaid visibility in search engine results pages (SERPs) for search queries with local intent. If you own a small business, though, you might be skeptical of local SEO and whether it’s …
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You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it yields a high click-through rate (CTR) and equally high volume of traffic. Unfortunately, many webmasters overlook featured snippets as a source of traffic, focusing their search engine optimization (SEO) efforts on traditional listings instead. Incorporating …
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Google is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative websites, getting rid of blackhat techniques, and avoiding posts with spam or thin content. One of the most significant changes that took a big hit with most website owners was the Penguin update, designed to …
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Keeping track of all the changes in search engine algorithms is difficult. When you think you understand SEO, something new comes along that makes you reconsider your whole strategy. While some SEO techniques have remained the same for a few years, there are some emerging SEO trends and tactics that you can’t ignore. Here, we’ve broken down some of the …
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While search engine algorithms have changed considerably over the years, backlinks are still vital for ranking. The emphasis may have shifted towards quality and relevance, but ranking for any competitive keyword will require links. In the past, though, you could get backlinks through linking schemes, directories, blog networks, and similar techniques. Now, however, it is far more critical to gain …
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Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …
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Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …
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Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …
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