On March 23rd Google updated its Algo to support the surfacing of quality product reviews in search results. This was the 3rd update for product reviews; the first (designed to reward content with first-hand research) went live in April 2021 and a second update followed in December of the same year.
This is what Google said about this update…
“Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.”
SEO Guidance to address the product review Algo change
Google recommends the following when creating product reviews:
- Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
- Come from people who have actually used the products, and show what the product is physically like or how it’s used
- Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
- Cover comparable products, or explain what sets a product apart from its competitors
If you operate in the e-commerce space and have questions about this contact us today.
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