Valentine’s Day is a highly competitive time of year for some brands. Many turn to pay-per-click (PPC) advertising and search engine optimization (SEO) strategies to increase their online visibility and attract potential customers. Here are some statistics on the effectiveness of PPC and SEO for Valentine’s Day campaigns: PPC Statistics: SEO Statistics: PPC and SEO strategies can be highly effective …
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As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …
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Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to help run paid advertising campaigns to reach the target audience. When you look for digital marketing agencies to help your online business grow, it’s important to seek Google Partners agencies as they are guaranteed to …
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At the Google Marketing Livestream, Google announced 2021 features & rollouts to advertisers. VP/GM, Ads, Google, Jerry Dischler, notes that last year, Google revamped their 2020 product roadmap such as the insights page launched early this year, as well as curbside pickups for local inventory ads and bookings for local services ads due to the digital transformation as a …
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We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
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Today’s PPC is all about targeting the right audiences. The last thing you want to do is waste money and resources on audiences who won’t be interested in what you have to offer. Thankfully, you can easily choose which audiences to target and which to avoid. When developing an audience strategy, it’s important to identify audiences worth avoiding as much …
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Adopting an account management based strategy for paid search accounts requires set goals and stringent control over well-defined areas of the account. Attention must be given to data results and integration must be incorporated between platforms to optimize results and improve overall performance. Growing Existing Accounts Recognize strengths and weaknesses that are already in place. Find the short term wins …
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Google Ads reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read and understand these reports is one of the most important steps you can take when it comes to improving your digital marketing efforts. While all Google Ads reports give you some insight into the performance …
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Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …
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