Google dominates the search engine market, maintaining 90 % of the market share. Pay-per-click (PPC) advertising is a popular method that utilizes Google Ads to help run paid advertising campaigns to reach the target audience. When you look for digital marketing agencies to help your online business grow, it’s important to seek Google Partners agencies as they are guaranteed to deliver you a more effective campaign.
Once you are ready to shortlist agencies, ensure that they hold a Google Partner badge. A Google Partnership means that the agency is recognized for maximizing campaign success for their clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications. Sandstorm Digital is a proud partner of Google, our team of certified experts, are result-driven and eager to ensure the success of your online brand.
The benefits of choosing a google certified partner are endless. Here are the five main reasons why you should consider it:
1. Certified Experts, Trusted by Google
Experienced Paid Search professionals can drastically increase your conversion rates and provide an excellent Return on Investment (RIO) for your brand. When an agency is a Google partner, it shows that seal of approval.
2. Ensures Agency is Up to Date with latest products and trends.
Because digital marketing is constantly changing, it is important to stay on top of these changes. Agencies are required to take recertification exams to ensure that they are well versed in the latest changes.
3. ‘Lead By Example’
When you work with a Google Partner agency, you can guarantee that they are using PPC effectively because an outstanding performance and ad spend is a requirement to obtain the badge. This will put your mind at ease that the agency is really practicing what it’s preaching.
4. Excellent Customer Service
As a Google Partner, the agency has a dedicated Google Team to connect to instantly. If your site has a technical issue, a Google Partnership will immediately resolve the issue.
5. Early Access to Beta Features
When you work with a Google Partner agency, you have access to beta features. Google Partners can easily integrate these beta features into your digital marketing plan. This helps your brand get a leg up on the competition.
If you’re ready to start your PPC campaign with a Google Partner agency, get in touch with us today. Our expert paid media team is ready to help you grow your business.