Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is vital. This memorable maxim applies to Adwords data as well. Its typical richness may well hint at groundbreaking insights, but it takes segmentation and reporting to uncover the priceless gems of actionable information you need …

When it comes to marketing, your ROI means everything. It doesn’t matter how much time and money you spend on your campaign if the results don’t justify the means. Properly dayparting your native advertisements can make a massive difference in the return you get from your investment, especially based on the relatively little effort to implement proper scheduling. However, optimally …

Pay-per-click (PPC) advertising is one of the most effective strategies for marketing businesses, building brands and promoting products. However, the cost of PPC campaigns can quickly mount up, leaving some businesses with huge advertising costs that can eat up the revenue earned from the campaign. Finding simple ways to reduce the cost of your pay-per-click advertising is crucial to its …

Landing pages are an essential part of a website. Specifically, they are standalone pages that are made to meet a specific objective. This may revolve around converting visitors into subscribers, selling a product, or inviting visitors to sign up for a service. Regardless of purpose, landing pages are a must have for most websites. Brands who optimize their landing pages …

A strategically planned AdWords campaign can drive tons of laser-targeted, high-quality traffic to your website. However, if not done correctly, this online marketing method can cost you a lot of money without returns. Here are some of the most common mistakes and how you can avoid them to get the best return on your investment. 1- Using Incorrect Keywords Writing …

Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …

One of the elements of a Google AdWords campaign is a link to a web page that visitors first arrive at after clicking on your ad. This is called a landing page. Many small businesses running AdWords campaigns use an existing page on their website as a landing page. This often is the homepage, but it could also be a …

Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its publisher’s component AdSense to bring in some extra revenue. AdWords displays context-relevant ads determined by the contents of the page that they are being displayed on, while advertisers pay a few cents every time someone clicks on one of …