Digital Marketing Account Manager (Paid Media) We are looking for talented Paid Media Digital Marketing Account Managers to join our award-winning team! You’ll be responsible for end-to-end campaign management from planning, running, and reporting back on pay-per-click (PPC) and paid social media campaigns for some of the most incredible brands in the UAE and beyond. Are you a results-driven individual …
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A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …
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If you’re looking to supercharge your online advertising efforts, it’s time to consider integrating Performance Max into your marketing strategy. With Google’s newly published best practice guide, you can now effectively run a Performance Max Campaign to increase sales and reach new customers. We also delve into this further, in a recent blog: 2023 THINK RETAIL RECAP In the fast-paced …
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We attended the Think Retail on Air, a virtual event focused on preparing businesses for the holidays. Google discusses the latest holiday trends, strategies, and AI-powered tools that will help you maximize profitability at every touchpoint. The Key takeaway for us was how AI can benefit your business and enhance the shopping experience. Here, I’ll discuss how to multiply your …
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Setting up and running a Google remarketing campaign involves several steps. Below is a detailed guide on how to set up and run a Google remarketing campaign: Remember that Google Ads provides a comprehensive interface for managing remarketing campaigns, allowing you to refine your targeting options, adjust bids, and optimize your ads based on performance data. Continuous monitoring and optimization …
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In the digital age, companies no longer have to rely on guesswork when it comes to customer preferences. Your audience will let you know what resonates with them through interaction. With A/B testing, anyone can learn how to improve their marketing campaigns, better understand their customer base, develop more relevant and connected content, and boost their return on investment (ROI). …
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YouTube is a powerful platform for sharing your content with a vast audience. With over 2.5 billion active users worldwide, it’s no surprise that many creators are turning to paid advertising to promote their YouTube channels. Paid advertising on YouTube can help you reach your target audience, boost your views, and grow your subscriber base. In this blog post, we’ll …
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Google announced a new version of Search Ads 360 (SA360) in February 2022, and have recently provided more insights on the upgraded version. Google has provided a timeline for the new experience as noted in Figure 1. The new experience has been redesigned with improved search engine support, advanced enterprise innovations, and enhanced planning and performance tools. The new Search …
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Building a successful marketing measurement plan requires a strategic approach that involves setting objectives, selecting KPIs, establishing a baseline, setting targets, selecting the right tools and metrics, analyzing data, and making data-driven decisions to optimize your campaign. Here are five ways that you can build a successful measurement foundation in a privacy-safe way. As first-party data is owned by you, …
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Ramadan, a religious holiday for 1.9 billion Muslims around the world, lasts for 29-30 days. During this period, Muslims observe a fast from dawn until dusk. In addition to its spiritual significance, Ramadan has become a critical time for businesses and marketers to reach out to observers. Paid advertising during Ramadan can bring significant benefits to brands. In this blog, …
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