Google officially confirmed the completion of its May 2026 core update on June 2, 2026. After nearly 12 days of rolling out across global search
I have been in search long enough to remember when position one on a results page felt like an unassailable advantage. Then came featured snippets.
What Google I/O 2026 means for your paid media strategy and the future of digital marketing Sandstorm Digital was in attendance, virtually, at Google’s annual
Google dropped something significant last week: an official guide for optimizing your website for generative AI features on Google Search. AI Overviews, AI Mode, and
For the past two decades, the job of a good digital marketing agency was clear: help clients show up when people searched. Understand the algorithm,
Search is changing fast, and PPC marketers are feeling it in real time. AI-generated search summaries are reshaping how users consume information and where ads
Attending Google Search Central Live Dubai was an eye-opening experience that reaffirmed how rapidly search is evolving in the age of AI. As always, Google’s
Every time Google or Meta launches a “next generation” ad product, such as, Responsive Ads, Dynamic Search Ads, Advantage+, Performance Max, the core promise is
For years, dofollow backlinks have been the gold standard of SEO. They pass PageRank, boost search rankings, and send a clear message to Google: this
AI tools like ChatGPT, Perplexity, and Google Gemini aren’t just reshaping how we access information—they’re also emerging as unexpected drivers of web traffic. If your
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