As an SEO expert at our digital marketing agency, I’ve witnessed firsthand the transformative power of AI on search engine optimization. Gone are the days of static keyword matching; AI has ushered in a new era of dynamic, personalized search experiences. In this blog, we’ll delve into the profound impact of AI on SEO and explore actionable strategies to adapt …
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Feb
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Google’s Generative AI & It’s Impact On Search
By: Omar Kattan
Category: Artificial Intelligence, Gemini, Generative AI, Google AI, SEO, User Experience (UX)
Tags: Google SEO
We see a major shift in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Google’s Gemini (formerly Bard), is a next-generation AI model that is not only trained on text but has been designed from the ground up to be truly …
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