We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
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The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …
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