As 2021 comes to a close, we are prepping for drastic changes heading into 2022 for paid advertising. The biggest driver of change has been tighter control on privacy which has led to new features and technical enhancements which will force Pay-Per-Click (PPC) experts to find new ways to collect data in order to optimize campaign performance. Tracking changes just …
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Dubai, UAE – The Winners of the MENA SEARCH AWARDS 2021 were announced on Thursday 25th November 2021. Sandstorm Digital ® Worldwide were finalists in 11 categories and took home 3 awards alongside their clients National Bonds and Arada Living, in the following categories: BEST PERFORMANCE CAMPAIGN BEST USE OF SEARCH – FINANCE BEST USE OF SEARCH – REAL ESTATE …
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Content recency refers to recently published, updated, or rewritten content. New content is more appealing and will most likely boost your search engine result page ranking (SERP) but how important is it as a ranking factor? Content Recency is part of Google’s ranking factor since 2011. In 2010 Google announced that the Caffeine update favors recently published or updated content, …
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The main focus of SEO is to provide a better user experience, ensuring image ALT text is in context with the page is part of the enhanced experience. In some instances, the alt text is automatically written but you have a chance to change the text. In addition, ALT text is about accessibility for the visually impaired, so you want …
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Sandstorm Digital is pleased to announce the addition of Manbat, in partnership with the Ministry of Climate Change and Environment to our latest client portfolio. Sandstorm will be working closely with Manbat on paid search to boost the brand’s exposure in the UAE market. About Manbat Manbat is a partnership between Arada and the Ministry of Climate Change and Environment, to celebrate and promote the …
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We are super thrilled to announce the latest addition to our client roster, Magnati, the UAE’s premier payments solution, powered by FAB. Sandstorm will be working closely with Magnati on SEO and content marketing to boost the brand’s exposure in the UAE market and beyond. About Magnati Magnati is the new name for the payments business of First Abu Dhabi …
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There is no definite answer to this question because you need to have a presence wherever your customers are. Once you know your buyer’s persona well, you are able to determine which platform(s) they spend most of their time in, and that’s where you need to be active and engage. It’s important to be active in the right platform, social …
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The newly published Google Search Engine Optimization (SEO) guide documents the HTTP status codes, network and DNS errors in detail that will impact your site’s performance in Google Search. In the document, Google covers the top 20 status codes that Googlebot encountered on the web, and the most prominent network and DNS errors. Below are the main topics included in …
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Google announced it will end third-party cookies which will potentially affect digital advertising. The Google Marketing Livestream 2021, provided information on what will come next and how advertisers can stay abreast with the shift. The phase-out aims to protect the online privacy of Google users. Apple’s Safar and Mozilla’s Firefox already block third-party cookies by default, but since Chrome accounts …
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We are delighted to announce that POND’S® Arabia joined Sandstorm Digital ® Worldwide roster of client. As part of our regional engagement with Unilever, we’re proud to announce the addition of POND’s (Arabia). a beauty and skincare brand to our growing roster of brilliant clients. ABOUT THE POND’S INSTITUTE The Pond’s Institute was formed to bring together years of skincare …
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