We are all familiar with tracking various metrics related to digital marketing campaigns. However, if call tracking is not integrated into your campaign’s metrics, you are missing a critical insight into the performance of your campaigns. In the latest DiGi Files episode, Tewfic, Head of Paid Media, explains call tracking and how it can help maximize the return on investment …
Read MoreGoogle Ads is a powerful platform for advertising your business, Mila, Paid Media Manager for Sandstorm Digital taps into the platform and discusses 5 Common Mistakes to Avoid on Google Ads. A well-managed Google Ads account can drive tons of valuable traffic to your website. If not handled properly though, it will not have optimum success. Mila offers some tips …
Read More5 Top Benefits of a Website for your Company
Most businesses create a website without being aware of the benefits of having one. Ali, Chief Creative Officer at Sandstorm Digital goes into depth about the importance and benefits of having a website in our latest DiGi Files episode. 1) Effective Marketing Tool Just by having an up and running online presence, you have directed targeted traffic to your site …
Read MoreA chess game, just like Search Engine Optimization (SEO), needs a well-thought-out strategy for it to be successful. SEO strategies are ever-changing because you need to use your insights to tweak a few things to respond to your audience’s needs. Adapting to the circumstances in the midst of the game is important for your success in both Chess and SEO. …
Read MoreFind Your Ideal Client By Targeting Lookalike Audiences
Reach your ideal customer by using a lookalike audience to scale up your ad targeting. Daria, Paid Media Manager at Sandstorm, shares her thoughts on building new audiences using existing sources, in other words, audiences who have previously taken an action on your site. What are the characteristics of a lookalike audience? In order to create a highly relevant and …
Read MoreWe are thrilled to announce our latest new client win, Savills, Middle East. Our engagement scope covers SEO support across all their digital properties in the MENA region. About Savills Savills provides an extensive range of residential and commercial services across the United Arab Emirates, Oman, Bahrain, Egypt and Saudi Arabia. Savills is part of Savills plc, a global real …
Read MoreSam Blaison, Digital Account Manager at Sandstorm Digital ® Worldwide talks to The DiGi Files about unlocking the power of your data with interactive dashboards and engaging reports by using the Google Data Studio (GDS) tool for client reporting. As a result-driven agency, we care about providing our clients with effective reporting to help track their progress and achieve their goals …
Read MoreBe prepared to take on 2021 with these key digital marketing trends that will elevate your online business. We saw some significant digital trends crop up in 2020 mainly due to the pandemic. There was a major shift in consumer behavior as well as a digital transformation for most brick & mortar stores. This change will remain throughout 2021 as …
Read MoreClubhouse: New Audio-chat Social Networking App – Review
Have you heard of this new drop-in Audio App yet? There has been a buzz this week after Elon Musks made an appearance. As per the Clubhouse website, this invite-only app, is still in beta testing with only 2 million users. We were lucky enough to be invited. This past week, our team researched this app in order to share …
Read MoreMost multinational brands have their own in-house digital marketing teams that develop a marketing strategy to cater for their global digital brand. Search Engine Optimization (SEO), although the key to a successful strategy, is not always prioritized and sometimes ignored. An effective international SEO strategy is crucial for the success of your brand, it’s no longer optional, but a requirement. …
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