4
Sep
Magnati-New-Sandstorm-Client (1)

New Biz Win: Magnati Payments Solutions Now Sandstorm Client

We are super thrilled to announce the latest addition to our client roster, Magnati, the UAE’s premier payments solution. Sandstorm will be working closely with Magnati on Website Management, SEO and Content Marketing to boost the brand’s exposure in the UAE market and beyond. About Magnati Magnati is the new name for the payments business of First Abu Dhabi Bank …

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2
Sep

GA4: The Next Generation of Google Analytics

We’ve received a lot of questions on a previous blog: Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready?  And so, I thought I’d go more in-depth on Google Analytics 4 ( GA4 ) and answer your questions.   The good news is It’s easier than you think; it has more functionality and you can get …

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31
Aug
Google's Helpful Content Update 6 SEO Tips (Facebook Ad) (1)

Google’s Helpful Content Update: 6 SEO Tips

Google announced the launch of the Helpful Content Update, which began on August 25th. The update affects English searches worldwide and will expand to other languages in the future. Below are 6 tips based on a summary of what Google has announced 1) Stick to your area of expertise. Google’s said: “Do you have an existing or intended audience for your business …

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18
Aug
Universal Analytics to be Replaced by Google Analytics 4 - Are you ready

Google Universal Analytics to be Replaced by Google Analytics 4 – Are you ready?

Google announced that it will deprecate Universal Analytics by mid 2023. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Why is Google Deprecating Universal Analytics? According to Google: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent …

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15
Aug
Page Experience SEO

Page Experience: Why it is Important for SEO

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond the content on the page and both on mobile and desktop devices. It is crucial for SEO. Page experience includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual …

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8
Aug
[SEO] Product Reviews Algo - Pro & Cons Schema (1)

[SEO] New Structured Data Update – Pros and Cons

Following to our previous post on Product reviews SEO best practices, Google announced that it now picks up Pros and Cons structured data to display in search results for product reviews. According to Google. Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research …

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3
Aug
Product Reviews Algo - SEO Best Practices

Product Reviews Algo – SEO Best Practices

On March 23rd Google updated its Algo to support the surfacing of quality product reviews in search results. This was the 3rd update for product reviews; the first (designed to reward content with first-hand research) went live in April 2021 and a second update followed in December of the same year. This is what Google said about this update… “Today, …

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28
Jul

May 2022 Core Update Content Recommendations for SEO

Several times per year, Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google search results and make them more helpful and useful for everyone. On May 25th, Google released their May 2022 core update. It took 2 weeks to fully roll out. What do you …

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17
Jun
La Mer-New-Client-Win

La Mer, Dubai Now a Sandstorm Client

We are pleased to announce the addition of La Mer, Dubai to our roster of great brands in the UAE. La Mer is Dubai’s contemporary beachfront destination for shopping, dining & entertainment with children’s play areas & attractions. For more information about this new, contact pr at sandstorm digital dot com.

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9
Jun
Citywalk-New-Client-Win

Citywalk Dubai Joins Roster of Sandstorm Clients in UAE

We are pleased to announce the addition of Citywalk, Dubai to our roster of great brands in the UAE. City Walk is a lifestyle community merging high-end retailers, restaurants, hotels, residential properties & wellness centres. For more information about this new, contact pr at sandstorm digital dot com.

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