As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …
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Are you responsible for digging up details on buyer personas for your company’s content marketing team? Are you on the hunt for tools that can ensure your owned media is targeted at specific customers within your sales funnel? There are a number of audience analytics tools you can consider adding to your marketer’s resource list. Following are five tempting targeting …
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In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred way for many customers to get your messages. …
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If you’re in Dubai on November 16th and want to meet our team / attend a free social media strategy workshop, get in touch via the form in this blog post. We’d love to see you… Spaces limited to 30, priority will be given to our clients. Use the form in the footer to register your interest.
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We’re delighted to announce that Sandstorm Digital was recently appointed by City Index as the content marketing agency of choice for the Middle East. Founded in the UK in 1983, the award-winning City Index was one of the first retail trading brokers. It has since rapidly grown into a global business, offering products and services to retail investors and institutions all …
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How often would you say a search engine makes changes to its algorithm in a year? If you guessed a number between 10 and 100, you are way off the mark. Google, for example, makes modifications to its search algorithm well over 500 times a year. If you’re making a keyword plan for your website, it is completely impossible to …
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We’re excited to announce our latest client win: Souqalmal.com. Sandstorm Digital was awarded the contract to manage the SEO and content marketing campaigns of the region’s #1 financial products comparison website. About Souqalmal.com Souqalmal.com (Souq al Mal is Arabic for ‘money market’) is the #1 comparison website in the Middle East and lets you compare financial and insurance products before …
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According to the 2014 report, “Digital Trends Briefing”, 36% of B2C and B2B marketers listed content marketing as one of their top five priorities. With 31% of the same poll group listing conversion rate optimization as a top five priority, the pressure is on to make the most of content marketing spending. One tool that a growing number of marketers …
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