17
Apr

How to Create Marketing Funnels for Skeptical Buyers

Finding new customers is one of the trickiest parts of running an online business. One of the most common, and also easiest, methods is to target prospects with a buying intent. If a person is already considering a purchase, getting them to take the next step is not too hard. However, this method ignores a huge proportion of individuals who …

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11
Apr

New Client Win: Sandstorm Adds Merass to its Portfolio

We’re excited to announce that Sandstorm Digital has added Meraas to its portfolio of clients. The engagement will see us working closely with the client on digital strategy, SEO and Content Marketing. We’re thrilled with this win and the addition of this prestigious client to our portfolio of other high profile clients including Etisalat earlier this month and NBAD last …

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8
Apr

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Towards the end of last year, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“‬. Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third …

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16
Mar

New Business Win: Etisalat Joins our Client Roster

We’re thrilled to announce that Etisalat appointed Sandstorm Digital FZE as the agency of choice to handle all digital activities for the newly launched hyper local search engine and APP connect.ae. The win came after an extensive pitch process against other agencies in the UAE in which Sandstorm came on top. We’re excited about this news and look forward to …

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11
Mar

Sandstorm is Now Officially AMP Compliant

We’re excited to announce that as of today, the Sandstorm Digital content platform is officially AMP compliant. Over the weekend we’ve added support for the Accelerated Mobile Pages (AMP) Project, which is a Google-led open source initiative that aims to provide mobile optimized content that can load instantly everywhere. As of today, all posts on our website now have dynamically generated …

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10
Feb
geotagging

Geotagging Images for Local Search Ranking

When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following best practices, optimizing their content, and gaining backlinks, small changes can be enough to secure a prominent position. Local SEO, whether for yourself or a client, is one area where simple tweaks can make all the …

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1
Feb
https browser

8 HTTPS Indexing Tips In Response to Google Announcement

In December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even though Google said it was a minor boost. Now, if you have both HTTP and HTTPS indexed in the search engine, the algorithms will default to HTTPS. Here are some of the rules to consider. Make Sure …

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26
Jan
funnel

Homepage Failing to Convert? Use These 4 Rules to Improve Results

If you’re considering a website redesign or want to generate more leads from your website, it’s important to start with your homepage. Many businesses fail to optimize their homepage for conversions, despite the fact that it’s the doorway to a high proportion of their web traffic. Your homepage is often the first experience potential customers have of your business. This …

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17
Jan
Google My Business

Google Launches New My Business API

Last month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their Google My Business listings via the new API. Manage locations for your business The API allows owners of multiple stores to manage their business locations on Google so that customers can find them, no matter what device they’re using. …

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