We are excited to announce the addition of the Beach JBR to our roster of great brands in the UAE. The Beach is an urban destination that offers a breath of fresh air to city dwellers and gives visitors that ‘every day is a weekend’ feeling. Family champions and social butterflies are drawn to its beachside shopping, dining and outdoor …
Read MoreWe are thrilled to announce the addition of MEREX Investments to our list of clients. Merex Investment Group is a Dubai-based joint venture that owns and operates a diversified portfolio of remarkable retail assets including City Walk, The Beach and La Mer. The result of a strategic partnership between Dubai Holdings and Brookfield Asset Management, Merex serves as a dedicated …
Read MoreFollowing the acquisition of Bank Audi by FAB we are please to announce that our remit has been extended to manage the SEO activities of newly merged entity including the merger of legacy websites into a new one. Read more about the news of this merger here.
Read More2022 Meta Ramadan Insights
Producing meaningful marketing during Ramadan creates lasting connections. In the latest Insights and recommendation guide from Meta, they study how those who observe Ramadan uphold traditions and stay connected with the help of social media platforms—and how marketers can respectfully join the conversation. Due to behavioral shifts as a result of the pandemic, observers find new ways to connect online. …
Read More3 ways to Optimize Title Tags
This episode of the DigiFiles discusses 3 ways to Optimize your Title Tags to rank #1 on Search Engines. What is a Title Tag? Simply, they are HTML element in the code of your website that tell Google what your website is about. The green highlights in the image below are examples of Title Tags. Why are Title Tags Important? …
Read MoreThe DiGi files: SEO TRENDS 2022
Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
Read MoreMetaverse: What you need to know
Virtual reality (VR) and augmented reality (AR) isn’t really new, but we’ve been hearing a lot of chatter lately about metaverse. In late 2021, Zuckerberg announced a shift in focus to the metaverse and the next stage of digital connection by also changing its name to Meta. On their website, it states “The metaverse is the next evolution of social …
Read MoreNew Client Win: We’re Thrilled to Announce the Addition of MEREX to our Client Roster
We are thrilled and proud to announce the addition of MEREX to our roster of clients in the UAE. This new client win came after a 4 month long competitive pitch against some of the UAE’s best digital marketing agencies. Merex Investment Group is a Dubai-based retail joint venture that owns and operates a diversified portfolio of remarkable retail assets …
Read MorePathways- A next Generation AI architecture: 5 Things You Need To Know
Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence. Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …
Read More2021 has been a very busy year for Search Engine Optimization(SEO) experts as Google made thousands of algorithm updates, some were so significant that they needed to be done in two parts!! Although these updates can sometimes impact your site negatively, it is done to ensure the most relevant and reliable results for the users, so you must stay on …
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