26
Sep

How Does Quality Score Affect PPC?

A Guide to Understanding Google Ads’ Quality Score & How It Impacts Your PPC Campaigns Pay-Per-Click (PPC) advertising is a powerful tool for businesses to reach their target audiences and drive conversions. One crucial factor that can significantly impact the success of your PPC campaigns is Google Ads’ Quality Score. In this comprehensive guide, we will dive deep into the …

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7
Sep
Is SEO Still Relevant? Title with Photo of Omar Kattan

Is SEO Still Relevant?

Claims have been circulating after a recent update to Google’s recent ranking system documentation and a short video about website redirects from Google Search Central that the significance of technical SEO is dwindling.  A recent statement from John Mueller affirmed that technical SEO is not going away and in fact a critical component to your online success. After Google updated …

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11
May

Recap of Google I/O 2023: Unveiling of Search Upgrades & Generative AI 

That’s a wrap for Google I/O 2023.  For marketers, the main focus was AI-driven upgrades to Search.  With new generative AI capabilities in Search, Google says it’s taking more of the work out of searching, so users will be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. Check out the highlights …

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9
Feb

Introducing BARD, Google’s AI Chatbot

A few days ago, Google, announced the next steps in its Artificial Intelligence (AI) Journey. With its rival, Microsoft looking to integrate ChatGPT into Bing, the announcement wasn’t a surprise to us, as this poses a big threat to the search giant.  “We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, …

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2
Feb

3 Key SEO Takeaways From The Yandex Leak

You might ask, It’s not Google, why bother?   Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …

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30
Jan

2023 SEO TRENDS

As technology continues to evolve, search engine optimization (SEO) practices must adapt to stay ahead of the curve. There is more focus in 2023 on displaying expertise and value in the content you produce as google’s algorithms are getting better at determining standards. In this episode of The DiGi Files, Omar Kattan, CSO & SEO expert, discusses four key trends …

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30
Oct

Master Class: User-Centric Approach To Better SEO

Our CSO, Omar Kattan, participated in the 2019 DigiMarCon Middle East as an SEO thought leader. His advice is still as relevant today as ever. Search Marketing Master Class A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of …

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12
Mar
Title: 3 ays to Optimize Title Tag with female digital marketer face in Dubai

3 ways to Optimize Title Tags

This episode of the DigiFiles discusses 3 ways to Optimize your Title Tags to rank #1 on Search Engines.   What is a Title Tag?   Simply, they are HTML element in the code of your website that tell Google what your website is about.  The green highlights in the image below are examples of Title Tags.  Why are Title Tags Important? …

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21
Feb
Omar Katta, SEO Expert, discusses SEO Trends 2022

The DiGi files: SEO TRENDS 2022

Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve.  Multitask United Model [MUM] We saw major algorithm changes  with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …

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