Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve. Multitask United Model [MUM] We saw major algorithm changes with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …
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The main focus of SEO is to provide a better user experience, ensuring image ALT text is in context with the page is part of the enhanced experience. In some instances, the alt text is automatically written but you have a chance to change the text. In addition, ALT text is about accessibility for the visually impaired, so you want …
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Page speed is considered one of many essential factors for determining ranking on Google and the first impression a first-time customer has with interacting with your website. Because speed is a critical factor, we will share some tips to optimize your website’s speed in this episode of the DiGi Files. There are many reasons to optimizing your website page speed the …
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Usability and user experience is some technical jargon from the online world that confuses a lot of people. Sometimes even UX designers in the field get the two confused. So how are small time site owners supposed to compete and conform if they don’t have some type of IT degree in the field? First, it is necessary to break it …
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Few websites are born perfect, and one of the surest ways of uncovering any faults on a new site is to let real-world users loose on it. However, taking this approach to testing isn’t likely to be particularly beneficial for your business. If you want your new website to perform well straight out of the gate, which areas should you …
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The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …
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The words “customer experience” are thrown around a lot, often due to its importance. While the quality of your small business’s offering still matters, how the customer feels about the entire encounter has a massive impact on whether or not they come back. Unfortunately, for some companies, a good product is no longer enough to create return business. You need …
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