There is huge excitement around big data, and most organizations have either deployed or are thinking of deploying Hadoop services to grow and manage it. Data lakes are growing exponentially, and it is now emerging that storing data is much easier than deriving meaningful insights from it. Experts believe that over 90% of business data is unusable in decision making. …
Read MoreGoogle Analytics has become the go-to tool for many SEO strategists and web developers because it has consistently outdone itself as a solid traffic and analytics tool — and it’s only getting better. Analytics are essential to any business and understanding how visitors are engaging with your website and what content resonates the most can be paramount to spending your …
Read MoreMENA Region’s First Call Analytics Tracking System
Businesses know just how valuable tracking a lead really is. If you use a website for your business, you can easily track how visitors found your website and what search terms they used to locate it. What about companies that aren’t online, though? Organizations that depend primarily on phone calls may find it tricky to determine exactly how someone located …
Read MoreSetting Up Tags & Tracking Anything on Your Website With Google Tag Manager
Since the birth of online business and websites, webmasters have been using various tracking codes and tags to track and manage their web properties. For instance, in order to verify your website on a web service (such as Google or Bing), you may need to add a verification tag. In order to track visitors, you may use a Google Analytics …
Read MoreA/B testing, sometimes called “two sample hypothesis testing,” is an essential tool for virtually all online businesses. Properly applied, an A/B testing regime allows businesses to optimize their marketing strategies by independently testing two alternatives (i.e., strategy A versus strategy B) against one another and checking to see which is more effective. The idea seems simple, but A/B testing can …
Read MoreData analysis for lead generation. Mining data to better understand consumer purchasing patterns. Filtering retail data to power marketing and sales strategies. The uses for data analytics are many. When you combine predictive technology with data analysis, you have a powerful platform indeed. It is no wonder the predictive analytics startup sector is booming. From developer APIs and enterprise data …
Read MoreMost businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. However, many marketers have little to show for their efforts, and this is often due to not paying enough attention to the statistical data gathered from their digital marketing efforts. If you feel that …
Read More5 Social Media Content KPIs Your Business Should Measure Today
Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business in a positive way. The …
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