From changing lifestyle habits to gifting trends, Ramadan brings significant changes in the day-to-day life of consumers, hence, their shopping behavior change, too. While the Eid-al-Fitr is nearing, brands building awareness and planning their marketing strategies need to focus on how consumers will behave and what they will be looking for during this fasting season. Let’s check out five ultimate …
Read MoreAs the holy month of Ramadan is here, the consumer landscape has also shifted, bringing unique brand challenges and opportunities. During this time, people’s shopping habits are not only different but deeply rooted in their spiritual and cultural practices. From preparing for iftar parties to giving gifts and donating to charity, consumers are on the hunt for the perfect online …
Read MoreGoogle’s Helpful Content Update: What You Need To Know
Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking. This roll-out could take several weeks to complete. The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …
Read MoreSeveral times per year, Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google search results and make them more helpful and useful for everyone. On May 25th, Google released their May 2022 core update. It took 2 weeks to fully roll out. What do you …
Read MoreThe Official Guide: Marketing On TikTok
TikTok introduced “TikTok For Business” in mid-2020 that serves as the home for all its current and future marketing solutions for brands. In recent days, it made available an official guide to Marketing on TikTok that provides tools, strategies, and inspiration to help small businesses thrive on their platform. Tiktok users traditionally have been generation Z, however, the age group …
Read MoreRamadan is celebrated by so many people around the world, with the shift of new consumer behavior during the fasting month we, as marketers, require more insights to help guide our campaigns. We have rounded up some fun facts to be mindful of when planning your next Ramadan campaign. Understanding your customers using data-driven insights can accelerate your marketing results. …
Read MoreBefore we start, let’s address the elephant in the room. What is ephemeral? It is defined as ‘lasting for a short time’, basically, a fancy buzz word for temporary. Ephemeral content is regaining popularity with social media platforms and is trending once more with the introduction of Fleet on Twitter and Clubhouse (a new audio platform) We know that …
Read MoreBe prepared to take on 2021 with these key digital marketing trends that will elevate your online business. We saw some significant digital trends crop up in 2020 mainly due to the pandemic. There was a major shift in consumer behavior as well as a digital transformation for most brick & mortar stores. This change will remain throughout 2021 as …
Read MoreEvergreen vs Time-Sensitive Content: Which Is Best for Search Engine Optimization (SEO)?
In the realm of search engine optimization (SEO), the adage “content is king” rings true. You can build an attractive and functional website, but unless it has high-quality content, it won’t perform well on Google and Bing. Not all content is the same, however. Website content is often classified as either evergreen or time-sensitive, depending on the length of time …
Read More6 Essential Valentine’s Day Marketing Strategies to Consider
Valentine’s Day is a billion dollar holiday. Businesses everywhere in the world always make an effort to do something special during Valentine’s. Most people look forward to buying something special for their partner or loved ones. As opposed to common belief, it’s not a holiday reserved for florists and jewelers. It’s a holiday that any business can take advantage of. …
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