2
Feb

3 Key SEO Takeaways From The Yandex Leak

You might ask, It’s not Google, why bother?   Yandex is a Russian search engine. It’s still a significant player in the search engine market, but it is certainly not as dominant as Google. Google is the world’s largest search engine and has a global market share of over 90%, while Yandex is primarily focused on the Russian market and has …

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12
Jan

Does Incorrect HTML Placement Code Affect Your SEO?

According to Google’s John Mueller, the placement of HTML can significantly affect your ranking.  He suggests, placing JavaScript code below the HTML header tag to ensure crawlers can fully understand your website. A Reddit user asked whether an HTML code placement can affect SEO, Mueller responds, and shares his advice in a  Reddit thread:   So, we know that HTML code …

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21
Dec

Google December 2022 Link Spam Update: 9 Link Spam Examples To Avoid

Once again, Google is upgrading its spam detection system, through SpamBrain,  an AI-based prevention system.   Google adds “ Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.” The spam update which started on December 14, 2022, is expected to take two weeks to roll out. The previous spam update before this was …

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7
Nov

Google Spam Update

In October 2022, Google confirmed a spam algorithm update rollout. Google has a strict definition of what it considers spam, which mainly includes low-quality sites that trick users into providing personal information or installing malware. Sites that see a change after a spam update should review Google’s spam policies to ensure they comply with them. Sites that violate these guidelines …

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29
Sep

Recap of Google’s Search On 2022 

Some very exciting new search features were introduced at Google’s Search On 2022.  The event included a range of Google Search experts discussing the latest features and tools that make search more natural and intuitive to find what you’re looking for. Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” It’s transforming search from …

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7
Sep
Author of Blog and title - Googles Helpful content update.

Google’s Helpful Content Update: What You Need To Know

Google started rolling out the new site-wide helpful content update On August 25th to ensure user-friendly content is the priority and not written solely for search engine ranking.  This roll-out could take several weeks to complete.    The ultimate objective of this update is to ensure users find high-quality content, aiming to encourage content that feels authentic and useful in search. …

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12
Mar
Title: 3 ays to Optimize Title Tag with female digital marketer face in Dubai

3 ways to Optimize Title Tags

This episode of the DigiFiles discusses 3 ways to Optimize your Title Tags to rank #1 on Search Engines.   What is a Title Tag?   Simply, they are HTML element in the code of your website that tell Google what your website is about.  The green highlights in the image below are examples of Title Tags.  Why are Title Tags Important? …

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21
Feb
Omar Katta, SEO Expert, discusses SEO Trends 2022

The DiGi files: SEO TRENDS 2022

Omar Kattan, CSO, Sandstorm Digital breaks down SEO Trends to watch out for in 2022 in order to get ahead of the curve.  Multitask United Model [MUM] We saw major algorithm changes  with the roll out of MUM, this is the way Google processes and understands content on a page and improving quality of search results using advanced artificial intelligence. …

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4
Jan

Pathways- A next Generation AI architecture: 5 Things You Need To Know

Pathways is a new machine learning system being developed by Google Research, that will handle many tasks at once, more efficiently. This is remarkable progress in the field of artificial intelligence.  Watch Youtube video Introducing Pathways here. 5 things you need to know about the next generation AI architecture, Pathways: Today’s AI systems are trained to do only one thing. …

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