When it comes to SEO, everyone is looking for a tip or tactic that could improve their search ranking. If your competitors are following best practices, optimizing their content, and gaining backlinks, small changes can be enough to secure a prominent position. Local SEO, whether for yourself or a client, is one area where simple tweaks can make all the …
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In December Google announced that it would use HTTPS as part of its quality signals for ranking algorithms. Most people made the switch even though Google said it was a minor boost. Now, if you have both HTTP and HTTPS indexed in the search engine, the algorithms will default to HTTPS. Here are some of the rules to consider. Make Sure …
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If you’re considering a website redesign or want to generate more leads from your website, it’s important to start with your homepage. Many businesses fail to optimize their homepage for conversions, despite the fact that it’s the doorway to a high proportion of their web traffic. Your homepage is often the first experience potential customers have of your business. This …
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Last month Google announced the launch of their Google My Business API which supports brand developers in automating the management of their Google My Business listings via the new API. Manage locations for your business The API allows owners of multiple stores to manage their business locations on Google so that customers can find them, no matter what device they’re using. …
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Once upon a time a young maiden started a career in the world of content marketing and thought that strolling through a meadow with a basket full of SEO tips seemed like the beginning, middle, and end of a beautiful fairytale. Things were simple back in the day – and then reality struck. One day the maiden realized that she …
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Google tries to be as vigilant as it can be in weeding out black hat SEO practitioners, which is one of the reasons why they update their algorithm on such a regular basis and also why they will penalize websites caught using black hat tactics, such as keyword stuffing or link farming. Black hat SEO is defined as any tactic …
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Our CSO, Omar Kattan is hitting the speaking circuit again, this time on 25 November and in support of UAE Innovation Week to discuss the future of Search. Over the last year, the UAE has prioritized innovation mainly to keep its competitive edge in the region and to boost its diversification efforts. We’re proud to have been asked to participate and …
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We’re delighted to announce that the National Bank of Abu Dhabi (NBAD) has appointed Sandstorm Digital FZE as their search and content marketing agency of choice. The announcement came in late September after a few months of pitching against other well known agencies in the region. We’re delighted with this news and look forward to working hand in hand with …
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Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, it’s about having a forward-thinking plan, defining when content will be created, and most importantly, outlining the internal and external resources you’ll need to take your company’s content to the next level. …
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Last week, during the prestigious annual Asian Leadership Awards, our MD & CSO was bestowed with “Asia’s Most Influential Media Professional” award. This is a great testament to his work and dedication to our industry, not only in Asia, but also globally. Well done and well deserved.
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