It is without a doubt the most frustrating phenomenon for those of you who have put a huge amount of time and effort into optimizing your websites. Websites that appear not to have been optimized are ranking above you in Google’s search results. How is this possible? 1) The website has a higher click-through rate and lower bounce rate. Forget …
Read More
A strategically planned AdWords campaign can drive tons of laser-targeted, high-quality traffic to your website. However, if not done correctly, this online marketing method can cost you a lot of money without returns. Here are some of the most common mistakes and how you can avoid them to get the best return on your investment. 1- Using Incorrect Keywords Writing …
Read More
As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will reduce the effectiveness of any SEO effort. If you would like to combat this problem so that you don’t fall into the same trap, then learning how to use a content silo is a smart move. You …
Read More
Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …
Read More
Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …
Read MoreAs we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and retention of existing clients, I wanted to (on behalf of all of us at Sandstorm Digital), wish you, all our clients, partners, suppliers and fans all the best this festive season and for the …
Read More
Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …
Read More
We’re pleased to announce the beta launch of our client Meraas‘ Kite Beach website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. About Kite Beach Kite Beach located in Jumeirah, is Dubai’s favourite community for the adventurers – the kite surfers, paddle boarders …
Read More
Writing content and blog posts for the Internet is a difficult task, as readers have a short attention span and become easily bored or overwhelmed with lengthy content. Research has shown that most Internet users scan content quickly to get an overview of the subject matter and important points, before deciding whether or not to read the whole piece. Writing …
Read More
Although most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millions of video results spanning almost every topic imaginable. Just like content listed on any other search engine, YouTube videos need to be optimized in order to rank highly in search results. SEO on YouTube primarily centers …
Read More