Local advertising has now progressed far beyond the Yellow Pages advertising of years past. If your website isn’t bringing in new customers for your business, then perhaps you need to rethink your local advertising strategies. Increasing your search visibility in Google is one such option, but Adwords or link building campaigns may not attract enough customers to justify the cost. …
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Creating great content that provides customers with real value through entertainment or education is the key to successful content marketing. Unfortunately, knowing what kind of content will be most effective can be difficult for marketers to determine. With so many options and delivery methods, marketers need some way to direct their efforts to ensure they produce content that is the …
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If you are hoping to build a substantial social media following for your company (and skyrocket sales), paying attention to what is happening in the influencer marketing space is crucial. While companies like Naritiv and Famebit are well know within the social connections space, they are not the only players in the game. New platforms are being launched with increasing …
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One of the elements of a Google AdWords campaign is a link to a web page that visitors first arrive at after clicking on your ad. This is called a landing page. Many small businesses running AdWords campaigns use an existing page on their website as a landing page. This often is the homepage, but it could also be a …
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If you are struggling to populate your email marketing list, or sales are flatlining, lead generation is a must, and Facebook is one of the most effective lead generation tools you can use. You might already use Facebook in your ad campaigns. In fact, around 10 percent of all global digital ad spending is directed at the social network, and …
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Marketers have plenty of options when it comes to reaching out to potential customers, but for most brands, social media has become one of the most effective engagement tools. In particular, working with influential social media users is a growing trend. Connecting with influencers – social media users with large followings – is key to improving your PR strategy and …
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Every marketer would like to be able to boast about having the largest mailing list of any business in the industry. After all, having a sizable list of qualified subscribers who look forward to hearing from you is quite an achievement to such an extent that the list can become an extremely valuable asset for any company. Nonetheless, it’s not …
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The mobile sector is a hotbed of activity for savvy entrepreneurs. From ecommerce ventures to on-demand services, if you’re not on mobile you might as well not even be in the game. From transportation apps like Uber to dating apps like Tinder, mobile is definitely a “be-there-or-be-square” opportunity. But creating a mobile application is only half the battle. Once you’ve …
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We’re thrilled to announce that we have officially signed Saudi Arabia’s leading automotive trading portal as a client. As of June first, Sandstorm Digital FZE will be working alongside the brilliant marketing team at motory.com to support their content marketing initiatives. We’re absolutely thrilled about this win and especially as it furthers our strategic goal of becoming one of Saudi Arabia’s leading …
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Business owners are always looking for ways to simplify or supplement their advertising campaigns. Scaling an online business requires multiple traffic sources, so every advertising platform offers growth potential. While many traffic streams, including SEO and PPC, are mature and established, there are others that are untapped by the average entrepreneur. Google Smart Lists is not an entirely new method …
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