25
Dec

As Another Blockbuster Year Comes to A Close…

As we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and retention of existing clients, I wanted to (on behalf of all of us at Sandstorm Digital), wish you, all our clients, partners, suppliers and fans all the best this festive season and for the …

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12
Dec

4 Ways To Increase Click-Through Rates In Online Search Results

Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …

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27
Nov
kite beach website

Launch of Meraas Kite Beach Website

We’re pleased to announce the beta launch of our client Meraas‘ Kite Beach website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. About Kite Beach Kite Beach located in Jumeirah, is Dubai’s favourite community for the adventurers – the kite surfers, paddle boarders …

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24
Nov

4 Essential Tips for Creating Scannable Blog Posts and Web Content

Writing content and blog posts for the Internet is a difficult task, as readers have a short attention span and become easily bored or overwhelmed with lengthy content. Research has shown that most Internet users scan content quickly to get an overview of the subject matter and important points, before deciding whether or not to read the whole piece. Writing …

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4
Nov
youtube seo

YouTube SEO Basics: Titles, Descriptions and Tags

Although most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millions of video results spanning almost every topic imaginable. Just like content listed on any other search engine, YouTube videos need to be optimized in order to rank highly in search results. SEO on YouTube primarily centers …

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24
Oct
10 How to Use Google's Penguin 4.0 Algorithm to Your Advantage

How to Use Google’s Penguin 4.0 Algorithm to Your Advantage

Google’s newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23. The update has two major components that will affect SEO: scope, timing, and automation. Here’s what the changes mean for you and how you can play nicely with Penguin 4.0: The point of Penguin Penguin is Google’s initiative to combat …

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20
Oct
outlet village website

Client News: Launch of Meraas’ The Outlet Village

We’re excited to announce the successful launch of our client  Meraas’ The Outlet Village in Jabal Ali, Dubai as well as the website which we’re proud to have been strategically involved in. We’re proud of the amazing work contributed by the Sandstorm Digital Team to get the website live and performing exceptionally well. The entire team at Sandstorm Digital wishes the …

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9
Oct
omar kattan sandstorm

Extreme Consumers: Who They Are & Why You Ought to Love Them

Companies generally want to develop products or services that have a high demand, as this approach improves the odds of significant sales. Subsequently, marketers for most organizations focus their research on what the majority of a given population appears to want or need. When it comes to supporting innovation and keeping businesses moving forward, however, businesses might do well to …

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25
Sep
Thumbs Up

Using 5 Star Reviews to Improve Local SEO

Local advertising has now progressed far beyond the Yellow Pages advertising of years past. If your website isn’t bringing in new customers for your business, then perhaps you need to rethink your local advertising strategies. Increasing your search visibility in Google is one such option, but Adwords or link building campaigns may not attract enough customers to justify the cost. …

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14
Sep
customer personas

Creating Customer Personas to Focus Content Marketing Efforts

Creating great content that provides customers with real value through entertainment or education is the key to successful content marketing. Unfortunately, knowing what kind of content will be most effective can be difficult for marketers to determine. With so many options and delivery methods, marketers need some way to direct their efforts to ensure they produce content that is the …

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