3
Aug
inbound

4 Content Mistakes That Derail Inbound Marketing Efforts

Inbound marketing is a good strategy that yields results over a period of time. Content plays a central role in your inbound marketing efforts. It is good quality content that brings people to your website and helps you generate leads. Content quality is critical and it is here that people new to this style of marketing make mistakes. Here are …

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22
Jul

Google Evolution: How SEO Algorithms Keep up with the Times

As organisms strive to survive in this changing world, the constant forces that assail them from the environment make all living creatures adapt. Failure to do so will often lead to extinction. This concept can be applied to the internet as well, especially Google, a multinational company that has found itself at the top of the food chain in the …

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7
Jul
office email newsletter

12 Tips to Getting the Most Out of Your Email Newsletter

One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, making it a great way to solidify your brand image by providing subscribers with useful, shareable information. Looking to start a newsletter or fine-tune an existing company newsletter? Consider the following …

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30
Jun
email marketing

8 Email Marketing Tips for a Higher Conversion Rate

Despite the popularity of social media, email marketing is still the most effective way to communicate directly with your audience. Email open rates may have fallen over the years, but conversion rates remain consistent and reliable. Success rates will only apply to those who implement proven techniques, though, with ill-considered and generic emails going unopened. If you can follow some …

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25
Jun
twitter-google-deal

Twitter Google Deal: What Businesses Need to Know

If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter users). …

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11
Jun
android

Google App Indexing: A Guide to Better Android App Search Visibility

Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content within their apps that then show up for search queries. To work with Android mobile app indexing, you need access to your app’s code and an understanding of how to write intents and filters for Android. This guide gets you started …

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3
Jun
apps

8 Steps To Your First DIY iPhone App

At Sandstorm Digital, we love building apps for our clients. Given the explosion in app development, and especially in Dubai which accounts for 60% of mobile application development in Middle East, it is one of our core product offerings. There are many reasons to create an iPhone app: perhaps you want to promote your business, spark the next iPhone gaming craze, or …

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26
May
app-store-optimization

Mobile App Store Optimization: A Guide to Better Ranking

Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% of mobile application development. This …

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24
May
man buying online

12 Ways to Optimize an eCommerce Site for SEO

According to Dubai Chamber statistics based on PayPal data, the size of the UAE #ecommerce market is expected to reach US$5.1 billion by the end of 2015, and $10 billion by 2018. With such eye-popping growth figures, online shops cannot ignore the potential upside of having a well optimized website. ECommerce is a huge growth market with projected figures of …

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