Despite the popularity of social media, email marketing is still the most effective way to communicate directly with your audience. Email open rates may have fallen over the years, but conversion rates remain consistent and reliable. Success rates will only apply to those who implement proven techniques, though, with ill-considered and generic emails going unopened. If you can follow some …
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If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated every second by Twitter users). …
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It can be hard for businesses or brands to build a personal relationship with an audience, because relationships usually happen between people, and businesses or brands are not people. One solution is to give a business or brand a more human face. Another is to use influencer marketing. An influencer is a person with his or her own sphere of …
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Google introduced apps into its search results recently. This means that mobile app developers can now create searchable content within their apps that then show up for search queries. To work with Android mobile app indexing, you need access to your app’s code and an understanding of how to write intents and filters for Android. This guide gets you started …
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At Sandstorm Digital, we love building apps for our clients. Given the explosion in app development, and especially in Dubai which accounts for 60% of mobile application development in Middle East, it is one of our core product offerings. There are many reasons to create an iPhone app: perhaps you want to promote your business, spark the next iPhone gaming craze, or …
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Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% of mobile application development. This …
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According to Dubai Chamber statistics based on PayPal data, the size of the UAE #ecommerce market is expected to reach US$5.1 billion by the end of 2015, and $10 billion by 2018. With such eye-popping growth figures, online shops cannot ignore the potential upside of having a well optimized website. ECommerce is a huge growth market with projected figures of …
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Every business owner is trying to gain some visibility for their product or service, but it is easy to go unnoticed in the online world. With everyone scrambling for attention, getting endorsed by an authority figure can bring many benefits. From a traffic and SEO perspective, getting backlinks from respected industry websites can lead to a better search engine position …
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If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and nutritional supplements. Whether you are …
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Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. Optimizing your conversion often requires a level of experimentation, and Google Analytics can give you insight into changes that may be beneficial, in addition to showing you exactly how these changes …
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