As far as search engine optimization is concerned, people often place their content randomly within a website or blog, but this mistake will reduce the effectiveness of any SEO effort. If you would like to combat this problem so that you don’t fall into the same trap, then learning how to use a content silo is a smart move. You …
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Pay-per-click (PPC) advertisements can be highly effective for businesses wanting to bring in more customers, launch a new product or build a recognizable brand. PPC advertising can be extremely cost effective, particularly when campaigns are targeted and designed for a specific audience. The effectiveness of any PPC ad campaign will depend on a number of factors, but there are a …
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Keyword research can make or break SEO content. Choosing the wrong keywords, or ones that don’t relate to each other, can cause your website’s search engine rank to fall. Search engines are programmed to show their readers content which is relevant, and choosing keywords is a large part of ensuring that your content is shown to the right readers. 1. …
Read MoreAs we close 2016, and reflecting back on a blockbuster year for Sandstorm Digital ® FZE with a number of high profile new business wins and retention of existing clients, I wanted to (on behalf of all of us at Sandstorm Digital), wish you, all our clients, partners, suppliers and fans all the best this festive season and for the …
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Tracking the click-through rates of search engine listings is something that should be a part of every SEO campaign. While click-through rates might not seem like the most exciting aspect of search engine optimization, they provide important insight that can be used to increase website traffic dramatically, and in turn, attract more leads and sales for your business. Here are …
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We’re pleased to announce the beta launch of our client Meraas‘ Kite Beach website. Sandstorm worked behind the scenes to ensure the site is launched with SEO and UX best practices to guarantee optimum performance in search engines such as Google. About Kite Beach Kite Beach located in Jumeirah, is Dubai’s favourite community for the adventurers – the kite surfers, paddle boarders …
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Writing content and blog posts for the Internet is a difficult task, as readers have a short attention span and become easily bored or overwhelmed with lengthy content. Research has shown that most Internet users scan content quickly to get an overview of the subject matter and important points, before deciding whether or not to read the whole piece. Writing …
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Although most people never stop to think about it, YouTube is one of the largest search engines in the world, providing millions upon millions of video results spanning almost every topic imaginable. Just like content listed on any other search engine, YouTube videos need to be optimized in order to rank highly in search results. SEO on YouTube primarily centers …
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Google’s newest search algorithm, Penguin 4.0, had SEO professionals talking, panicking, and speculating when it went live on September 23. The update has two major components that will affect SEO: scope, timing, and automation. Here’s what the changes mean for you and how you can play nicely with Penguin 4.0: The point of Penguin Penguin is Google’s initiative to combat …
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We’re excited to announce the successful launch of our client Meraas’ The Outlet Village in Jabal Ali, Dubai as well as the website which we’re proud to have been strategically involved in. We’re proud of the amazing work contributed by the Sandstorm Digital Team to get the website live and performing exceptionally well. The entire team at Sandstorm Digital wishes the …
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