No one outside of Google really knows how the super search engine decides how to rank websites, but every now and again, the real world is given snippets of information. The latest bit of info to emerge is that Google may begin to give preferential treatment to websites that contain structured data. If you are worried about your website rankings, …
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Data analysis for lead generation. Mining data to better understand consumer purchasing patterns. Filtering retail data to power marketing and sales strategies. The uses for data analytics are many. When you combine predictive technology with data analysis, you have a powerful platform indeed. It is no wonder the predictive analytics startup sector is booming. From developer APIs and enterprise data …
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As the search engines get cleverer, SEO continues to evolve to such an extent that the best practices today are often very different from the methods that worked only a few years ago. Ultimately, Google strives to provide more relevant, higher quality search results by prioritizing user experience, and your brand needs to do the same if it wants to …
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Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. However, many marketers have little to show for their efforts, and this is often due to not paying enough attention to the statistical data gathered from their digital marketing efforts. If you feel that …
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Back in August 2013, Google unleashed the most comprehensive change to its search algorithm to date. Google calls the update Hummingbird because it is said to be fast and precise, just like a real hummingbird. Now that websites have had some time to adjust to Hummingbird, it has become obvious that Google is changing the way websites are seen in …
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In the field of conversion rate optimization, or CRO, web forms are one of the most important factors to pay attention to. That is because the main goal of a business website, namely conversion, is almost always reached by the filling in of a form. By optimizing your web forms you can increase the number of visitors that take action, …
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A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how do you automate the process to save time and money? Leads go through five clearly identifiable stages as they turn into customers or clients. First they are leads, …
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Inbound marketing is a good strategy that yields results over a period of time. Content plays a central role in your inbound marketing efforts. It is good quality content that brings people to your website and helps you generate leads. Content quality is critical and it is here that people new to this style of marketing make mistakes. Here are …
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As organisms strive to survive in this changing world, the constant forces that assail them from the environment make all living creatures adapt. Failure to do so will often lead to extinction. This concept can be applied to the internet as well, especially Google, a multinational company that has found itself at the top of the food chain in the …
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One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, making it a great way to solidify your brand image by providing subscribers with useful, shareable information. Looking to start a newsletter or fine-tune an existing company newsletter? Consider the following …
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