ASO: 5 Tools for App Store Optimization Success

The mobile sector is a hotbed of activity for savvy entrepreneurs. From ecommerce ventures to on-demand services, if you’re not on mobile you might as well not even be in the game. From transportation apps like Uber to dating apps like Tinder, mobile is definitely a “be-there-or-be-square” opportunity. But creating a mobile application is only half the battle. Once you’ve successfully coded your creation, you then need to get your app in front of curious consumers. While you can hope your download gets discovered by tech reporters or startup geeks, your better path to popularity lies in optimizing your app for discovery. From the keywords you use in your iTunes URL to the data details you add to your descriptions, each component of your application needs to be carefully considered. If you want to increase the odds your app will be a success, dig into the following app optimization resources:


AppCod.es is a must-discover resource for entrepreneurs on the hunt for app optimization tools. Features include competition tracking, ASO (app store optimization), keyword research, and promotional code distribution. You can use AppCod.es to do everything from track mentions of your competitor in the media to research your own app’s visibility online.


App Rank Corner

App Rank Corner is another powerful tool for entrepreneurs in the mobile app sector. This helpful resources lets you track trending keywords, suggests optimization opportunities, tracks the rank of your applications, and lets you create revenue reports too. Whether you’re looking for app review tools or keyword suggestions for specific countries, you’ll find what you seek with App Rank Corner.



If you want to increase your app’s download rate, add Appnique to your list of handy tools for entrepreneurs. Features include customer search analytics, keyword rankings, and competitor monitoring. Analyze your app’s overall presentation before you launch on iTunes or Google Play, track your competitor’s rankings and number of reviews, and discover current app store ratings for specific keywords.


Sensor Tower

If you’re on the hunt for app store intelligence tools, you’ll be giddy when you discover Sensor Tower. This helpful resource lets you track app store trends, uncover top apps by category, and even estimate revenue scores for top applications. You can monitor app performance based upon location, discover download rates on a global basis, and monitor app reviews to uncover optimization opportunities you can capitalize upon.


Mobile Action

Mobile Action is a fabulous find for app entrepreneurs. Regardless of whether you’re developing for iOS or Android, you can gather detailed intelligence for your application. Use Mobile Action to dig up data on your competitors on a country-by-country basis, estimate the number of downloads your competitors are enjoying, and plan your ASO activities to take advantage of market trends. Discover keyword opportunities, analyze app reviews for customer insights, and even uncover software bugs based upon user feedback.


If you hope to become a successful entrepreneur within the mobile app space, your app’s visibility needs to be one of your top priorities. You can have the best mobile interface, a great design, and awesome graphics, but if potential users can’t find your application, you’re chances of success are slim to none. Will you be using any of the above listed app optimization tools to boost your chances of discovery?

Mohamed Alazzawy
About Mohamed Alazzawy
Mohamed is a Senior Search Planner at Sandstorm Digital FZE working on high profile accounts such as National Bank of Abu Dhabi (NBAD), Etisalat, Meraas, City Index and Souqalmal.com. His experience includes both the technical and content aspects of SEO.
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