Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales. Far less has been seen of it in big-ticket B2B marketing – but there’s no reason the …
Read MoreKey Considerations for B2B E-commerce Platforms – How to Find the Right Solution
Businesses in the B2C space are spoiled for choice when looking for an easy, off-the-shelf e-commerce package to power their online presence. However, those working in B2B face a more difficult task in setting up a functioning website for an affordable price. Why is the situation so different? Apart from simple market forces – the B2C arena has far more …
Read MoreAs 2017 begins to wind down, it’s time to begin planning for 2018. Rather than presenting some radical predictions on what’s next for SEO, it’s more useful to address what’s working now, and how that trend should continue moving forward. The heart of any forward strategy is still the same: the user remains front and center. It is incumbent that, no matter what …
Read MoreGoogle Maps Q&A Feature: 7 Things You Need to Know
A few months ago, Google added a new question and answer feature to all Google Maps business listings. The Q&A feature provides a new way for customers to make inquiries about a business. It’s also a new medium through which businesses can promote themselves. To make the most of the promotional opportunities afforded by Google Maps Q&A feature, here are …
Read MoreBack in high school, your English teacher might have told you how to construct your report, paper or essay the way English teachers always instruct, which is to write the body copy first, then come up with a title that fits the work. When you are writing content for marketing purposes, however, you might want to ignore your English teacher’s …
Read MoreWhat makes for a great landing page? The answer varies somewhat, depending on who your visitors are. There are some principles that every website should follow, however. Things like proper responsive design, nicely highlighted value propositions and calls to action, smart use of images, and focused headlines will benefit any site. The following examples provide a great quick reference for …
Read MoreContent marketing is a relatively new thing. Call it “inbound marketing” or “permission-based marketing,” or whatever; it’s still a fairly recent concept. The idea is to exchange content – useful, relevant content – for access to an audience. It’s been proven, in this era of the internet and social media, that providing useful, relevant content to those looking for it …
Read MoreHow to Increase your Click-Through Rates on Facebook
If you’re running Facebook ads or you’re posting to your business page, you want get as many clicks as possible. It’s good to get lots of likes and shares, but the number of likes and shares should be considered alongside the click-through rate. Most internet marketers will look at the click-through rate as a success indicator. Image Sizes The best …
Read MoreSetting Up Tags & Tracking Anything on Your Website With Google Tag Manager
Since the birth of online business and websites, webmasters have been using various tracking codes and tags to track and manage their web properties. For instance, in order to verify your website on a web service (such as Google or Bing), you may need to add a verification tag. In order to track visitors, you may use a Google Analytics …
Read MoreThe call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …
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