Uploading videos to YouTube is one of the most effective content marketing strategies you can use right now. People are watching more videos all the time, and YouTube is the world’s largest video sharing site. However, video marketing is also very competitive. According to the latest data, over 400 hours of video are uploaded to YouTube daily. This makes it …
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The term “digital natives” refers to a group of individuals who were born in the age of digital technology. Such people have never known a time when they couldn’t be constantly connected via the Internet or mobile phones. General Characteristics Digital natives are often described as people with short attention spans who often grow up too soon, are exposed to …
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Email remains a workhorse of the online marketing industry. It may not enjoy the same buzz and fashionable prestige as social media, but the fact remains that it delivers results. Studies regularly show that email returns between ten and twenty times the click-through rates of a social media advertising campaign. However, achieving such stellar performance takes a lot of work. …
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While search engine algorithms have changed considerably over the years, backlinks are still vital for ranking. The emphasis may have shifted towards quality and relevance, but ranking for any competitive keyword will require links. In the past, though, you could get backlinks through linking schemes, directories, blog networks, and similar techniques. Now, however, it is far more critical to gain …
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Some local business owners view online advertising as an unnecessary expense that offers little or no benefit. After all, if your business only sells products or services at its brick-and-mortar store, why would you need to advertise online? Well, customers may search for your business online, and if they can’t find it, they may choose a nearby competitor. According to …
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Successful product marketing depends on understanding your target customers. To market your products effectively, you must first look at the needs and motivations of your audience. Answering the following questions will provide valuable insights and give you a solid foundation for planning your product marketing strategy. What Problem Does Your Customer Need to Solve? Customers buy products that provide a …
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Search intent is sometimes called keyword intent. It refers to what users want when they enter a search term into a search engine. Google’s algorithms are able to interpret search intent and display results that meet it. How people choose and process search results differs depending on their goal, which means that understanding search intent is crucial for SEO as …
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Lead generation should be a core performance metric for your business. Studies have shown that the number of good leads you add each month is directly correlated to the amount of revenue you earn. This makes sense since more people being interested in your business should lead to more money. You can demystify the process of lead generation. There are …
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Having a winning sales page is vital when your goal is to optimize your conversion rate so that you can earn as many sales as possible. Knowing how to write in a way that grabs the attention of your prospects will make a difference in your bottom line overnight. The best product or service on the market will never sell …
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No one involved in online business can have missed the recent spectacular rise of influencer marketing. Offering a heady mix of social proof, targeted audiences, and bargain-basement costs, it’s no wonder that the technique is at the forefront of so many digital marketing strategies. Unfortunately, as with any booming industry, influencer marketing has its fair share of charlatans working within …
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