Effectively reaching potential buyers through targeted content generation is the cornerstone of inbound marketing. This is most efficient when the buyer is clearly understood, and a buyer persona is designed to define exactly who your content is targeting. Buyer personas not only make sure that you’re putting out the right content at the right time, but they also ensure that …
Read More
We’re looking for a rockstar web developer to project manage an exciting new project form the ground up. If that’s you, apply now! Skills: must have PHP, MySQL, JavaScript, Ajax, HTML5 skills, required. Position: Full time Senior PHP Web Developer / Programmer Location: Odessa, Ukraine Reporting to managing partner Competitive package and benefits Apply now by emailing your CV to …
Read More
In response to our clients’ needs in the influencer marketing space, and after exploring many platforms in this space, we’re excited to announce today that we’ve officially begun development of our very own influencer marketing platform. We are anticipating official launch towards end of Q4 2017. What is Influencer Marketing? Influencer marketing (also influence marketing) is a form of marketing in …
Read More
Conversion optimization is the process of using data and feedback to improve your website, ultimately to increase sales and generate more leads. For an e-commerce site, optimizing conversions is especially important as it can have a significant impact on each transaction. If you can earn more on average from each customer, you can afford to invest more into advertising and …
Read More
The amount of data available to online businesses is staggering. In past eras, uncovering the thoughts, feelings, and grievances of leads and customers was a difficult process. Social media and software developments mean it is now possible to track mentions of brands, keywords, phrases, and competitors across the web, analyzing the information for patterns and opportunities. Social listening can reveal …
Read More
Full-time job Job Title: Content Planner Are you passionate about content marketing? Are you able to write copy that captures the customer’s imagination and entices them to buy? Are you looking for a dynamic company you can grow with for years to come? If so, we might be the right fit for you! Sandstorm Digital has a fun, fast paced, …
Read More
Whether you run a marketing agency or own a local business, there are many reasons to focus on local SEO. Google has improved its ability to show results based on intent and location, thereby leading to appropriate local results showing up for many search terms. Local competition has also gotten tougher, so most niches require a dedicated approach to ranking. …
Read More
Marketing teams often feel like they have slammed into a brick wall when it comes to developing lead-generation strategies that are successful across multiple channels and have long-term effectiveness. In other words, they often find that what works on one platform does not work on another, and strategies that attract attention today become strategies that get ignored tomorrow. This presents …
Read More
By now you must have heard about the infamous Fred Algo update. If you haven’t, here’s a quick summary of pertinent facts and our recommendations. Name: Fred Algo Update. Why is is called that? : Google’s Gary Illyes, jokingly suggested that all updates be named “Fred.” from now on. The SEO community agreed and there you go. Who does it affect? : …
Read More
Social media marketing remains a powerful tool in the right hands. In the wrong hands, it’s about as useful as a screen door on a submarine. The problem is since it’s comparatively new, most people have no idea what to do with it at the start. While you can figure it out eventually, it’ll cost your business time it likely …
Read More