Whether you want to use PPC, Pay-Per-Click marketing for your website, you should take a look at how Google scores ads to move them up in results and even charge less per click for a higher position. Google wants ad revenue, and they’re charging you for that click. Ads that get more clicks are rewarded with higher ad scores, but …
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Content marketing involves creating and sharing material online for marketing purposes. The content may be written, or it may be videos and social media posts. Written content will be the primary focus of this piece so when “content” is mentioned, it will refer to written content for marketing purposes. There has long been a question of the ideal length of …
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Few websites are born perfect, and one of the surest ways of uncovering any faults on a new site is to let real-world users loose on it. However, taking this approach to testing isn’t likely to be particularly beneficial for your business. If you want your new website to perform well straight out of the gate, which areas should you …
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Google Ads reports may seem overwhelming to new users, but there is a reason for each report available through your dashboard. Learning how to read and understand these reports is one of the most important steps you can take when it comes to improving your digital marketing efforts. While all Google Ads reports give you some insight into the performance …
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If you think voice-activated speakers like Amazon’s Alexa and Google’s Home won’t impact the future of your business, you couldn’t be more wrong. Voice computing usage is growing at an astronomical rate. Business builders failing to realize the impact voice technology will have on everything from SEO (search engine optimization) to social media marketing are in for a nasty surprise. …
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You can generate more organic search traffic for your business’s website by optimizing it for Google’s featured snippets. Found above Google’s standard website listings, it yields a high click-through rate (CTR) and equally high volume of traffic. Unfortunately, many webmasters overlook featured snippets as a source of traffic, focusing their search engine optimization (SEO) efforts on traditional listings instead. Incorporating …
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If you own a small or medium-sized business, then how do you decide where to invest your marketing dollars? As the marketing landscape continues to evolve, it is difficult to know whether you should buy Facebook advertisements, use Google Adwords, invest in search engine optimization, stick with traditional magazine and radio ads or try something else. If it is time …
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Google is notorious for making sudden changes in their search engine algorithms. SEO experts are continually finding ways to keep ahead, such as building authoritative websites, getting rid of blackhat techniques, and avoiding posts with spam or thin content. One of the most significant changes that took a big hit with most website owners was the Penguin update, designed to …
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Keeping track of all the changes in search engine algorithms is difficult. When you think you understand SEO, something new comes along that makes you reconsider your whole strategy. While some SEO techniques have remained the same for a few years, there are some emerging SEO trends and tactics that you can’t ignore. Here, we’ve broken down some of the …
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What makes content great? Is it the proper string of words, or the alluring call-to-action? Is it the technical side which comprises keyword use and length? Content marketers and businesses have long been trying to unlock the puzzle to great content marketing strategies, but it seems like only a few get to the top. It is no secret that the …
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