Sales funnels, defined as the routes that your prospective customers take to become buyers, begin with any promotional content for your product or service and function as a pipeline to ultimately lead the prospect to purchase. The best sales funnels have high conversion rates, which means that they continuously keep the prospects engaged, so as not to lose them during …
Read More10 Tips to Optimize Your PPC Landing Page for a Higher Conversion Rate
Whether you advertise on Google Ads, Bing Ads, Facebook Ads or any other pay-per-click (PPC) marketplace, you should optimize your landing page for conversions. By increasing your conversion rate, you’ll achieve a higher earnings per click (EPC), thereby making your PPC campaigns more profitable. 1) Add and Optimize CTA Every PPC landing page should have a clear, clickable call to …
Read More3 Ways to Significantly Increase the Effectiveness of Your Call-to-Action Efforts
Are you attempting to use online advertising but having little success? Or are you using content marketing to build a connection with consumers, yet finding your click-through rates are dismal and disappointing? The problem might not be with what you are saying in your CTAs (call-to-action), but with how you are saying it. If you want help improving your CTAs …
Read MoreThe Ultimate Guide to Understanding Your Website’s Bounce Rate
Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …
Read MoreWhat makes for a great landing page? The answer varies somewhat, depending on who your visitors are. There are some principles that every website should follow, however. Things like proper responsive design, nicely highlighted value propositions and calls to action, smart use of images, and focused headlines will benefit any site. The following examples provide a great quick reference for …
Read MoreThe call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …
Read MoreEvery business knows that digital marketing takes a lot of time and effort before it starts to pay off, but any successful marketer also knows that the digital world cannot be ignored if they are to keep up with the competition. While every successful digital marketer already knows the importance of having great content, an excellent user experience and a …
Read MoreThe Anatomy of a Powerful Testimonial Page – Are You Missing a Valuable Opportunity?
Savvy marketers know all about the awesome power of social proof. When a website visitor sees evidence that previous customers have been happy with their experience, a kind of herd instinct kicks in, and that visitor is much more likely to become a client themselves. Testimonials are a time-honored way of adding a note of social proof to a commercial …
Read MoreIf you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …
Read MoreConversion optimization is the process of using data and feedback to improve your website, ultimately to increase sales and generate more leads. For an e-commerce site, optimizing conversions is especially important as it can have a significant impact on each transaction. If you can earn more on average from each customer, you can afford to invest more into advertising and …
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