17
Sep
sales funnel

4 Ways To Draw In Audiences For High Sales Funnels Conversions

Sales funnels, defined as the routes that your prospective customers take to become buyers, begin with any promotional content for your product or service and function as a pipeline to ultimately lead the prospect to purchase. The best sales funnels have high conversion rates, which means that they continuously keep the prospects engaged, so as not to lose them during …

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29
Aug
landing page

10 Tips to Optimize Your PPC Landing Page for a Higher Conversion Rate

Whether you advertise on Google Ads, Bing Ads, Facebook Ads or any other pay-per-click (PPC) marketplace, you should optimize your landing page for conversions. By increasing your conversion rate, you’ll achieve a higher earnings per click (EPC), thereby making your PPC campaigns more profitable. 1) Add and Optimize CTA Every PPC landing page should have a clear, clickable call to …

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26
Nov
website testing on tablet

The Ultimate Guide to Understanding Your Website’s Bounce Rate

Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …

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27
Oct
landing page designer

Five Examples Of Excellent Landing Page Design

What makes for a great landing page? The answer varies somewhat, depending on who your visitors are. There are some principles that every website should follow, however. Things like proper responsive design, nicely highlighted value propositions and calls to action, smart use of images, and focused headlines will benefit any site. The following examples provide a great quick reference for …

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25
Sep
person using the phone to call

What Goes into an Effective Call to Action?

The call to action (CTA) is probably the most important element on any website. It functions to inspire, motivate, and ultimately move the reader to act on any number of things, such as to donate, register, and learn more. Writing a CTA can be tricky. It takes more than just adding a hyperlink or a flashy button to get someone …

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19
Sep
woman with credit card buying online

8 Simple Digital Marketing Hacks that Increase Conversions

Every business knows that digital marketing takes a lot of time and effort before it starts to pay off, but any successful marketer also knows that the digital world cannot be ignored if they are to keep up with the competition. While every successful digital marketer already knows the importance of having great content, an excellent user experience and a …

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30
Jul
CRO

Introduction to Conversion Optimization

If you want your online business to succeed, it’s important to understand the concepts behind conversion optimization, a method that aims to increase a website’s conversion rate. This knowledge will help you figure out how many visitors you’re turning into leads, customers, or reps. Conversion Rate: Your website’s conversion rate measures how many visitors take the action your content encourages …

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12
May
website stats - CRO

5 Conversion Optimization Tips for E-commerce Websites

Conversion optimization is the process of using data and feedback to improve your website, ultimately to increase sales and generate more leads. For an e-commerce site, optimizing conversions is especially important as it can have a significant impact on each transaction. If you can earn more on average from each customer, you can afford to invest more into advertising and …

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