No one involved in online business can have missed the recent spectacular rise of influencer marketing. Offering a heady mix of social proof, targeted audiences, and bargain-basement costs, it’s no wonder that the technique is at the forefront of so many digital marketing strategies. Unfortunately, as with any booming industry, influencer marketing has its fair share of charlatans working within …
Read More
After just under a year of winning the advertising business of Rivoli Shop, and based on our past record of success, we are thrilled to have now been awarded the eyewear advertising business of the Rivoli Group, Their brands include Cartier, Tom Ford, Montblanc, Dior, Ray-Ban, Ermenegildo Zegna, Guess, Maui Jim, Roberto Cavalli, Swarovski etc. The rapidly expanding network of Rivoli …
Read More
Statistics, observed Aaron Levenstein, a former business administration professor at Baruch College, are like bikinis; what they reveal is suggestive, but what they conceal is vital. This memorable maxim applies to Adwords data as well. Its typical richness may well hint at groundbreaking insights, but it takes segmentation and reporting to uncover the priceless gems of actionable information you need …
Read More
In attending small business seminars or even searching online for ways to market your small business, you may have run into the term “content marketing.” For clarification, content marketing is using a content format to educate and attract customers. Having a solid content marketing strategy has become crucial to attracting and retaining a customer base in today’s business climate. Much …
Read More
Your social media platforms provide you with a great opportunity to connect with your target audience and establish long-term relationships. However, simply posting here and there isn’t enough to make a strong impression. If you want your social platforms to be a powerful lead-generation source, you need to get strategic about your plan. Creating a social media calendar is an …
Read More
If you want to supercharge your content marketing efforts this year, nailing your buyer personas is essential. You can’t expect to create content that converts if your team doesn’t understand exactly who they are creating content for in the first place. Before a single piece of content is created, your marketing and content creation departments should understand who the blog …
Read More
We are delighted to announce that we have won the SEO & Analytics / Data business of Sharjah’s largest developer, ARADA.com. Founded in early 2017, ARADA is dedicated to building breathtaking communities that inspire, enrich and engage their residents. The UAE’s newest developer leverages the strength and experience of its two founding companies, Basma Group, led by His Excellency Sheikh …
Read More
The world of chatbots has changed enormously since the early days. If you were a college student in the 1970s and 1980s, you may remember chatting with a simple computer program, one that could answer simple questions and respond to preprogrammed instructions. While those early chatbots were interesting, their usefulness in the real world was quite limited. For one thing, …
Read More
Marketing your business can be hard if you don’t have the right strategy. The internet is crowded with businesses trying to catch your customer’s attention. How do you stand out? What’s the best way to get customers to come to you, rather than to your competition? Is there a way that is cost-effective? In other words, you want something that …
Read More
Running an online business is hard. Whether you’re wholly digital or you just have a website to help improve the sales of a brick-and-mortar store, several different components go into creating a successful website. One of the most significant pieces of knowing whether or not you’re connecting with your target audience is tracking your analytics. Many business owners know that …
Read More