As the world’s largest search engine continues to crack down on spam, many marketers have seen a considerable drop in their profits in recent years, and a large number of affiliate marketers in particular have seen their profits go from five figures per month to nothing overnight. Google’s algorithms are constantly evolving to weed out content that provides nothing …
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Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence wants to know if messages are being seen and read. More importantly, they want to know if social media marketing is contributing to the business in a positive way. The …
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One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai. Actually, many of these regional offices are right here at our doorsteps in the heart of Media City. This got us thinking… https://sandstormdigital.com/2015/02/0…
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Google AdWords is one of the most popular pay-per-click (PPC) advertising platforms in the world, and millions of websites use its publisher’s component AdSense to bring in some extra revenue. AdWords displays context-relevant ads determined by the contents of the page that they are being displayed on, while advertisers pay a few cents every time someone clicks on one of …
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You meet new people almost every day. And every single time, within the first ten seconds of meeting that new person, you will generate a general impression. Sometimes that first impression turns out to be wrong. Nevertheless, it can have a lasting impact on your opinion of that person. The same goes for a company website. Your website, and your …
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Image optimization is challenging because search engines have no ability to comprehend an image by itself. Instead, content creators must be relied on to input machine-readable metadata and descriptions to help search engines interpret image files in a way they can understand. Therefore, effective image optimization techniques are necessary for search engines to perceive your images as relevant to particular …
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As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that were once results-driven and entirely self-contained are beginning to produce long-term brand improvements, while free brand-driven social campaigns are producing remarkable direct action. It’s part of an inevitable shift – one that’s …
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Are you responsible for digging up details on buyer personas for your company’s content marketing team? Are you on the hunt for tools that can ensure your owned media is targeted at specific customers within your sales funnel? There are a number of audience analytics tools you can consider adding to your marketer’s resource list. Following are five tempting targeting …
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In the Gold Rush days of online marketing (about 10 years ago), permission-based marketing meant a confirmed opt-in to the email newsletter. Scammers and spammers have since ruined what could have been a great way for legitimate marketers to communicate with prospects, and even though email marketing isn’t “dead” it’s a less-preferred way for many customers to get your messages. …
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If you’re in Dubai on November 16th and want to meet our team / attend a free social media strategy workshop, get in touch via the form in this blog post. We’d love to see you… Spaces limited to 30, priority will be given to our clients. Use the form in the footer to register your interest.
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